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Customer management in public sector organisations
Woodcock, Neil; Stone, Merlin; Ekinci, Yuksel - In: Journal of direct, data and digital marketing practice … 10 (2008/09) 1, pp. 16-28
Persistent link: https://www.econbiz.de/10003763933
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Demystifying customer brand engagement : exploring the loyalty nexus
Hollebeek, Linda D. - In: Journal of marketing management : MM 27 (2011) 7/8, pp. 785-807
Persistent link: https://www.econbiz.de/10009310364
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Exploring customer engagement : a multi-stakeholder perspective
Hollebeek, Linda D. - In: Customer engagement : contemporary issues and challenges, (pp. 67-82). 2016
Persistent link: https://www.econbiz.de/10011430591
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The customer engagement/value interface : an exploratory investigation
Hollebeek, Linda D. - In: Australasian marketing journal 21 (2013) 1, pp. 17-24
Persistent link: https://www.econbiz.de/10009697633
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The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold; Ekinci, Yuksel; Simkin, Lyndon; Bang, … - In: The marketing review 14 (2014) 3, pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
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Strategic drivers, anticipated and unanticipated outcomes of customer engagement
Hollebeek, Linda D.; Conduit, Jodie; Brodie, Roderick J. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 393-398
Persistent link: https://www.econbiz.de/10011483099
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Special issue: Customer engagement
Hollebeek, Linda D. (ed.); Conduit, Jodie (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011483117
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A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç; Ekinci, Yuksel; Whyatt, Georgina; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
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Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.; Glynn, Mark S.; Brodie, Roderick J. - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
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Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.; Hollebeek, Linda D. - In: Journal of service research : JSR 14 (2011) 3, pp. 283-284
Persistent link: https://www.econbiz.de/10009383364