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~person:"Evans, Nathaniel J."
~person:"Johnson, Garrett A."
~subject:"Werbung"
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Werbung
Consumer behaviour
16
Konsumentenverhalten
16
Advertising
15
Advertising effects
15
Werbewirkung
15
Internet marketing
10
Online-Marketing
10
digital advertising
5
Feldforschung
4
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4
advertising effectiveness
4
field experiments
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3
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2
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2
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2
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consumer protection
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covert advertising
2
persuasion knowledge
2
self-regulation
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Children
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Cognition
1
Congruence
1
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1
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Expectancy violations
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English
15
Author
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Evans, Nathaniel J.
Johnson, Garrett A.
Septianto, Felix
18
Eisend, Martin
15
Gierl, Heribert
15
Dahlén, Micael
14
Pelsmacker, Patrick de
14
Diehl, Sandra
12
Rosengren, Sara
12
Taylor, Charles Raymond
12
Chan, Kara
11
Dens, Nathalie
11
Hudders, Liselot
11
Wu, Linwan
11
Yoon, Sukki
11
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Wheeler, Alina
9
Dodoo, Naa Amponsah
8
Mooij, Marieke K. de
8
Saffer, Henry
8
Stafford, Marla Royne
8
Thaichon, Park
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Dave, Dhaval
7
Haley, Eric John
7
Hayes, Jameson L.
7
Moshary, Sarah
7
Quach, Sara
7
Rozendaal, Esther
7
Shin, Jiwoong
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Yoon, Hye Jin
7
Bang Nguyen Viet
6
Boerman, Sophie C.
6
Cauberghe, Veroline
6
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International journal of advertising : the review of marketing communications
3
Simon Business School working paper
3
Journal of current issues and research in advertising : JCIRA
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Journal of advertising research
1
Journal of current issues and research in advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of promotion management : innovations in planning and applied research
1
Simon Business School Working Paper
1
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ECONIS (ZBW)
15
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1
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
2
When less is more : data and power in advertising experiments
Johnson, Garrett A.
;
Lewis, Randall A.
;
Reiley, David H.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 43-53
Persistent link: https://www.econbiz.de/10011645746
Saved in:
3
Rethinking the persuasion knowledge model : schematic antecedents and associative outcomes of persuasion knowledge activation for covert advertising
Evans, Nathaniel J.
;
Park, Dooyeon
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011304683
Saved in:
4
Extending expectancy violations theory to multiplayer online games : the structure and effects of expectations on attitude toward the advertising, attitude toward the
brand
, and pu...
Evans, Nathaniel J.
;
Bang, Hye Jin
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 589-608
Persistent link: https://www.econbiz.de/10012179047
Saved in:
5
Consumer privacy choice in online advertising : who opts out and at what cost to industry?
Johnson, Garrett A.
;
Shriver, Scott K.
;
Du, Shaoyin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10012183069
Saved in:
6
How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
;
Hoy, Mariea …
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
Saved in:
7
An introduction to the special issue on native and covert advertising formats : editorial
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10012200469
Saved in:
8
The covert advertising recognition and effects (CARE) model : processes of persuasion in native advertising and other masked formats
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 4-31
Persistent link: https://www.econbiz.de/10012200470
Saved in:
9
Ghost ads : improving the economics of measuring online ad effectiveness
Johnson, Garrett A.
;
Lewis, Randall A.
;
Nubbemeyer, Elmar I.
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 867-884
Persistent link: https://www.econbiz.de/10011784982
Saved in:
10
Consumer privacy choice in online advertising : who opts out and at what cost to industry?
Johnson, Garrett A.
;
Shriver, Scott
;
Du, Shaoyin
-
2017
Persistent link: https://www.econbiz.de/10011800486
Saved in:
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