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Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv; Roggeveen, Anne L.; Nordfält, Jens - In: Journal of business research : JBR 69 (2016) 3, pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
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Expressing and defining self and relationships through everyday shopping experiences
Compeau, Larry D.; Monroe, Kent B.; Grewal, Dhruv; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1035-1042
Persistent link: https://www.econbiz.de/10011440075
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Customer inspiration : conceptualization, scale development, and validation
Böttger, Tim; Rudolph, Thomas; Evanschitzky, Heiner; … - In: Journal of marketing 81 (2017) 6, pp. 116-131
Persistent link: https://www.econbiz.de/10011776901
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Creating the right customer experience online : the influence of culture
Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: Journal of marketing communications 24 (2018) 3, pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
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Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario; Walsh, Gianfranco; Evanschitzky, … - In: Journal of service research : JSR 21 (2018) 1, pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
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Securing business-to-business relationships : the impact of switching costs
Blut, Markus; Evanschitzky, Heiner; Backhaus, Christof; … - In: Industrial marketing management : the international … 52 (2016), pp. 82-90
Persistent link: https://www.econbiz.de/10011447495
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Improving customer website involvement through experiential marketing
Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: The service industries journal 34 (2014) 11/12, pp. 885-900
Persistent link: https://www.econbiz.de/10010394605
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Special issue: Enhancing the retail customer experience
Grewal, Dhruv (contributor) - 2009
Persistent link: https://www.econbiz.de/10003835788
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Will you tolerate this? : the impact of affective commitment on complaint intention and postrecovery behavior
Evanschitzky, Heiner; Brock, Christian; Blut, Markus - In: Journal of service research : JSR 14 (2011) 4, pp. 410-425
Persistent link: https://www.econbiz.de/10009491362
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Consequences of customer loyalty to the loyalty program and to the company
Evanschitzky, Heiner; Ramaseshan, B.; Woisetschläger, David - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 625-638
Persistent link: https://www.econbiz.de/10009621889