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User generated brands and their contribution to the diffusion of user innovations
Füller, Johann; Schroll, Roland; Hippel, Eric von - In: Research policy : policy, management and economic … 42 (2013) 6/7, pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
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User roles and contributions in innovation-contest communities
Füller, Johann; Hutter, Katja; Hautz, Julia; Matzler, Kurt - In: Journal of management information systems : JMIS 31 (2014/15) 1, pp. 273-307
Persistent link: https://www.econbiz.de/10010401638
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The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann; Bilgram, Volker - In: The journal of product & brand management 26 (2017) 4, pp. 386-401
Persistent link: https://www.econbiz.de/10011777376
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Consumers' creative talent : which characteristics qualify consumers of open innovation projects? : an exploration of asymmetrical effects
Füller, Johann; Matzler, Kurt; Hutter, Katja; Hautz, Julia - In: Creativity and innovation management 21 (2012) 3, pp. 247-261
Persistent link: https://www.econbiz.de/10009628157
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Avatar-based innovation : how avatars experience co-creation projects in second life
Matzler, Kurt; Füller, Johann; Kohler, Thomas; … - In: Problems and perspectives in management : PPM ; … 9 (2011) 2, pp. 21-32
Persistent link: https://www.econbiz.de/10009230666
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Ideenwettbewerbe : Konsumenten involvieren, Ideen generieren, Lead-User identifizieren
Belz, Frank; Silvertant, Sandra; Füller, Johann; … - 2009
Persistent link: https://www.econbiz.de/10003898460
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Triggers for virtual customer integration in the development of medical equipment : from a manufacturer and a user's perspective
Füller, Johann; Faullant, Rita; Matzler, Kurt - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1376-1383
Persistent link: https://www.econbiz.de/10008807108
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The power of community brands : how user-generated brands emerge
Füller, Johann - In: Revolutionizing innovation : users, communities, and …, (pp. 353-375). 2016
Persistent link: https://www.econbiz.de/10014547643
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Ideenmanagement und Innovation mit Social Networks : die Swarowski i-flash Community
Erler, Hannes; Rieger, Markus; Füller, Johann - In: Kommunikation als Erfolgsfaktor im …, (pp. 391-401). 2009
Persistent link: https://www.econbiz.de/10003853674
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A manager's perspective on virtual customer integration for new product development
Bartl, Michael; Füller, Johann; Mühlbacher, Hans; … - In: The journal of product innovation management : an … 29 (2012) 6, pp. 1031-1046
Persistent link: https://www.econbiz.de/10010219650