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~person:"Foroudi, Pantea"
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Brand management
33
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Foroudi, Pantea
Burmann, Christoph
158
Esch, Franz-Rudolf
147
Baumgarth, Carsten
92
Melewar, T. C.
81
Huber, Frank
80
Bruhn, Manfred
72
Meffert, Heribert
70
Keller, Kevin Lane
67
Ahlert, Dieter
59
Bauer, Hans H.
57
Homburg, Christian
52
Tomczak, Torsten
51
Svensson, Göran
50
Phau, Ian
47
De Chernatony, Leslie
46
Wiedmann, Klaus-Peter
46
Balmer, John M. T.
45
Bang, Nguyen
44
Loureiro, Sandra Maria Correia
43
Sattler, Henrik
43
Wagner, Stephan M.
43
Swoboda, Bernhard
40
Merrilees, Bill
39
Kleinaltenkamp, Michael
38
Schmidt, Holger J.
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Gupta, Suraksha
36
Romaniuk, Jenni
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Fournier, Susan
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Gierl, Heribert
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Schiele, Holger
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Spiller, Achim
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Völckner, Franziska
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Christodoulides, George
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Ind, Nicholas
33
Ko, Eunju
33
Strebinger, Andreas
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Choi, Tsan-Ming
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Diamantopoulos, Adamantios
32
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Journal of business research : JBR
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Building corporate identity, image and reputation in the digital era
3
Corporate reputation review
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International journal of hospitality management
2
Qualitative market research : an international journal
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Routledge studies in marketing
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
40
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1
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
2
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
3
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
Saved in:
4
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
5
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
6
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
7
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
8
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
International journal of management reviews
24
(
2022
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Saved in:
9
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
Saved in:
10
Building and sustaining personal brand : examining the effectiveness of personal branding in the context of education
Tourky, Marwa
;
Foroudi, Pantea
;
Al-Zadjali, Fatma Haji
- In:
Building corporate identity, image and reputation in …
,
(pp. 467-486)
.
2022
Persistent link: https://www.econbiz.de/10012609418
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