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Enhancing university brand image and reputation through customer value co-creation behaviour

Foroudi, Pantea; Yu, Qionglei; Gupta, Suraksha; … - In: Technological forecasting & social change : an … 138 (2019), pp. 218-227

Persistent link: https://www.econbiz.de/10012132181

Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance

Foroudi, Pantea - In: International journal of hospitality management 76 (2019) 1, pp. 271-285

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Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility

Hussain, Shahzeb; Melewar, T. C.; Priporas, … - In: Journal of business research : JBR 109 (2020), pp. 472-488

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The impact of brand value on brand competitiveness

Gupta, Suraksha; Gallear, David; Rudd, John M.; … - In: Journal of business research : JBR 112 (2020), pp. 210-222

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Corporate logo : history, definition, and components

Foroudi, Pantea; Melewar, T. C.; Gupta, Suraksha - In: International studies of management and organization 47 (2017) 2, pp. 176-196

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Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention

Foroudi, Pantea; Jin, Zhongqi; Gupta, Suraksha; … - In: Journal of business research : JBR 89 (2018), pp. 462-474

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Investigating relationship types for creating brand value for resellers

Gupta, Suraksha; Foroudi, Pantea; Yen, Dorothy - In: Industrial marketing management : the international … 72 (2018), pp. 37-47

Persistent link: https://www.econbiz.de/10011887282

Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach

Hussain, Shahzeb; Melewar, T. C.; Priporas, … - In: Corporate reputation review 24 (2021) 4, pp. 247-262

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Making sense of sensory brand experience : constructing an integrative framework for future research

Zha, Dongmei; Foroudi, Pantea; Jin, Zhongqi; Melewar, T. C. - In: International journal of management reviews 24 (2022) 1, pp. 130-167

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Fly me to the moon : from corporate branding orientation to retailer preference and business performance

Foroudi, Pantea; Foroudi, Mohammad Mahdi; Palazzo, Maria; … - In: International journal of contemporary hospitality management 34 (2022) 1, pp. 78-112

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