//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Foxall, Gordon R."
~person:"Gierl, Heribert"
~person:"Jang, Soocheong"
~person:"Loureiro, Sandra Maria Correia"
~person:"Mattila, Anna S."
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Consumer behaviour
435
Beziehungsmarketing
70
Relationship marketing
70
Advertising effects
67
Werbewirkung
67
Brand management
66
Markenführung
66
Brand image
65
Markenimage
65
Customer satisfaction
56
Kundenzufriedenheit
54
Gastronomie
49
Restaurant industry
49
Emotion
47
Dienstleistungsqualität
42
Service quality
42
Advertising
41
Brand
41
Markenartikel
40
Werbung
40
Internet marketing
32
Online-Marketing
32
Theorie
27
Theory
27
Viral marketing
27
Virales Marketing
27
Social Web
26
Social web
26
Beschwerdemanagement
25
Complaint management
25
Experiment
25
Verbraucherverhalten
24
Marketing management
23
Marketingmanagement
23
USA
23
United States
23
Corporate social responsibility
22
Corporate Social Responsibility
20
Preismanagement
18
more ...
less ...
Online availability
All
Undetermined
179
Free
11
Type of publication
All
Article
387
Book / Working Paper
31
Type of publication (narrower categories)
All
Article in journal
363
Aufsatz in Zeitschrift
363
Aufsatz im Buch
24
Book section
24
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
3
Mehrbändiges Werk
3
Multi-volume publication
3
Arbeitspapier
2
Bibliografie enthalten
2
Bibliography included
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Lehrbuch
2
Non-commercial literature
2
Reprint
2
Textbook
2
Working Paper
2
Bibliografie
1
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
378
German
40
Author
All
Foxall, Gordon R.
Gierl, Heribert
Jang, Soocheong
Loureiro, Sandra Maria Correia
Mattila, Anna S.
Pelsmacker, Patrick de
Han, Heesup
116
Belk, Russell W.
111
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Septianto, Felix
67
Agarwal, Sumit
66
Nayga, Rodolfo M.
66
Stavins, Joanna
66
Wansink, Brian
63
Paul, Justin
59
Janssen, Maarten C. W.
56
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Cherchye, Laurens
51
Thøgersen, John
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
50
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
International journal of hospitality management
59
Journal of business research : JBR
20
Marketing : ZFP ; journal of research and management
17
International journal of contemporary hospitality management
15
Journal of retailing and consumer services
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
The journal of services marketing
9
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of hospitality marketing & management
7
Journal of promotion management : innovations in planning and applied research
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of organizational behavior management
6
Cornell hospitality quarterly : CQ
5
Der Markt : international journal of marketing
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of service management
5
Marketing theory
5
Psychology & marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
Journal of business economics : JBE
4
Journal of electronic commerce research : JECR
4
Journal of travel and tourism marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
The Cornell hospitality quarterly
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business ethics : JOBE
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
The journal of product & brand management
3
The service industries journal
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing : EJM
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International advertising and communication : current insights and empirical findings
2
more ...
less ...
Source
All
ECONIS (ZBW)
418
Showing
1
-
10
of
418
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
3
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
4
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
5
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
6
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
7
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
8
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
9
The effects of positive and negative ad-evoked associations on
brand
attitude
Praxmarer-Carus, Sandra
;
Gierl, Heribert
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10003905840
Saved in:
10
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->