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~person:"Foxall, Gordon R."
~person:"Gierl, Heribert"
~person:"Jang, Soocheong"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Consumer behaviour
430
Brand management
98
Markenführung
97
Brand image
92
Markenimage
91
Advertising effects
69
Werbewirkung
69
Brand
62
Markenartikel
61
Beziehungsmarketing
48
Relationship marketing
48
Emotion
46
Advertising
45
Luxury goods
44
Luxusgüter
44
Werbung
42
Customer satisfaction
34
Gastronomie
34
Restaurant industry
34
Kundenzufriedenheit
33
Internet marketing
27
Online-Marketing
27
Australia
26
Theorie
26
Theory
26
Social Web
24
Social web
24
Verbraucherverhalten
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Marketing management
21
Marketingmanagement
21
Viral marketing
21
Virales Marketing
21
Dienstleistungsqualität
20
Service quality
20
USA
19
United States
19
Australien
17
Experiment
17
Fashion
17
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Article
365
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38
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338
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338
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27
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27
Collection of articles of several authors
5
Sammelwerk
5
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3
Mehrbändiges Werk
3
Multi-volume publication
3
Reprint
3
Arbeitspapier
2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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English
363
German
40
Author
All
Foxall, Gordon R.
Gierl, Heribert
Jang, Soocheong
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Han, Heesup
116
Belk, Russell W.
111
Mattila, Anna S.
98
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Huber, Frank
80
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Septianto, Felix
67
Agarwal, Sumit
66
Nayga, Rodolfo M.
66
Stavins, Joanna
66
Wansink, Brian
63
Paul, Justin
59
Janssen, Maarten C. W.
56
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Cherchye, Laurens
51
Thøgersen, John
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
50
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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International journal of hospitality management
34
Journal of business research : JBR
17
Marketing : ZFP ; journal of research and management
17
Journal of retailing and consumer services
14
International journal of contemporary hospitality management
11
Journal of promotion management : JPM
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of fashion marketing and management
7
Journal of promotion management : innovations in planning and applied research
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of organizational behavior management
6
Der Markt : international journal of marketing
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of international consumer marketing
5
Marketing theory
5
Psychology & marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
European journal of marketing : EJM
4
International journal of consumer studies
4
Journal of business economics : JBE
4
Journal of electronic commerce research : JECR
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Australasian marketing journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business ethics : JOBE
3
Journal of marketing communications
3
Journal of travel and tourism marketing
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
The journal of services marketing
3
The service industries journal
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
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ECONIS (ZBW)
403
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1
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403
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date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
5
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
6
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
7
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
8
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
9
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
10
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
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