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~person:"Foxall, Gordon R."
~person:"Gierl, Heribert"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
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Consumer behaviour
Konsumentenverhalten
Brand management
57
Markenführung
57
Advertising effects
53
Werbewirkung
53
Brand image
52
Markenimage
52
Beziehungsmarketing
36
Brand
36
Relationship marketing
36
Markenartikel
35
Advertising
34
Werbung
33
Emotion
26
Theorie
26
Theory
26
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24
Marketing management
21
Marketingmanagement
21
Social Web
21
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21
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20
Online-Marketing
20
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Virales Marketing
18
Customer satisfaction
17
Kundenzufriedenheit
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Einzelhandel
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Experiment
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Retail trade
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Behavioral economics
11
Product Placement
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Product placement
11
Verhaltensökonomik
11
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Belgien
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Article
242
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31
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208
Aufsatz in Zeitschrift
208
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24
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24
research-article
7
Collection of articles of several authors
5
Sammelwerk
5
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3
Mehrbändiges Werk
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Multi-volume publication
3
Arbeitspapier
2
Bibliografie enthalten
2
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2
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2
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2
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2
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2
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2
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2
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2
Bibliografie
1
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1
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1
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Language
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English
233
German
40
Author
All
Foxall, Gordon R.
Gierl, Heribert
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Han, Heesup
118
Belk, Russell W.
111
Mattila, Anna S.
105
Phau, Ian
100
Grunert, Klaus G.
95
Lusk, Jayson L.
83
Huber, Frank
82
Herrmann, Andreas
80
Bauer, Hans H.
78
Khare, Arpita
78
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
70
Dwivedi, Yogesh Kumar
68
Nayga, Rodolfo M.
68
Bagozzi, Richard P.
67
Septianto, Felix
67
Agarwal, Sumit
66
Stavins, Joanna
66
Laroche, Michel
64
Wansink, Brian
63
Bruwer, Johan
61
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
56
Walsh, Gianfranco
56
Verhoef, Peter C.
55
Ko, Eunju
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Cherchye, Laurens
51
Rajagopal
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Marketing : ZFP ; journal of research and management
17
Journal of business research : JBR
11
Journal of retailing and consumer services
10
European Journal of Marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of promotion management : innovations in planning and applied research
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of organizational behavior management
6
Der Markt : international journal of marketing
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Marketing theory
5
Psychology & marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
International journal of hospitality management
4
Journal of business economics : JBE
4
Journal of electronic commerce research : JECR
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
The journal of brand management : an international journal
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing : EJM
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International advertising and communication : current insights and empirical findings
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of modelling in management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing : journal of research and management
2
Marketing letters : a journal of research in marketing
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
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Source
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ECONIS (ZBW)
263
Other ZBW resources
10
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273
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date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
3
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
4
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
5
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
6
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
7
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
8
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
9
The effects of positive and negative ad-evoked associations on
brand
attitude
Praxmarer-Carus, Sandra
;
Gierl, Heribert
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10003905840
Saved in:
10
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
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