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Fullerton, Jami A.; Kendrick, Alice; Broyles, Sheri J. - In: Journal of marketing communications 25 (2019) 3, pp. 328-342

Persistent link: https://www.econbiz.de/10012203304

Country reputation as a moderator of tourism advertising effectiveness

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Social responsibility in advertising : a marketing communications student perspective

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Can US advertising students recognize an ad in editorial's clothing (native advertising)? : a partial replication of the Stanford "Evaluating information" test

Kendrick, Alice; Fullerton, Jami A. - In: Journal of marketing communications 27 (2021) 2, pp. 207-228

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A “COVID bump” in communication course evaluations : implications for future assessment

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The 2010 FIFA World Cup and South Africa : a study of longer-term effects and moderators of country reputation

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Principles of strategic communication

Holtzhausen, Derina; Fullerton, Jami A.; Lewis, Bobbi Kay; … - 2021

"Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces...

Persistent link: https://www.econbiz.de/10012429767

Social Responsibility in Advertising: A Marketing Communications Student Perspective

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Advertising as Public Diplomacy: Attitude Change among International Audiences

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Persistent link: https://www.econbiz.de/10006503562