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~person:"Gierl, Heribert"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Thøgersen, John"
~person:"Walsh, Gianfranco"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Konsumentenverhalten
Mode
Consumer behaviour
357
Brand management
64
Markenführung
64
Brand image
58
Markenimage
58
Advertising effects
55
Werbewirkung
55
Beziehungsmarketing
47
Relationship marketing
47
Brand
43
Markenartikel
43
Advertising
35
Werbung
35
Deutschland
33
Germany
33
Emotion
28
Online-Marketing
26
Customer satisfaction
25
Internet marketing
25
Kundenzufriedenheit
25
Theorie
25
Theory
25
Environmental consciousness
24
Umweltbewusstsein
24
Marketing management
23
Marketingmanagement
23
Social Web
20
Social web
20
Cultural identity
19
Kulturelle Identität
19
Online retailing
19
Online-Handel
19
Viral marketing
19
Virales Marketing
19
Personality psychology
15
Persönlichkeitspsychologie
15
Welt
15
World
15
Dienstleistungsqualität
14
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Undetermined
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Article
324
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33
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Article in journal
304
Aufsatz in Zeitschrift
304
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24
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24
Collection of articles of several authors
10
Graue Literatur
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Non-commercial literature
10
Sammelwerk
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Arbeitspapier
8
Working Paper
8
Hochschulschrift
3
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Bibliografie enthalten
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2
Conference paper
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Amtliche Publikation
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1
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Literaturbericht
1
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1
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1
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English
298
German
58
Danish
1
Author
All
Gierl, Heribert
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Thøgersen, John
Walsh, Gianfranco
Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
96
Grunert, Klaus G.
92
Phau, Ian
85
Lusk, Jayson L.
83
Huber, Frank
81
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Stavins, Joanna
65
Agarwal, Sumit
64
Foxall, Gordon R.
63
Ko, Eunju
63
Paul, Justin
63
Wansink, Brian
63
Jang, Soocheong
57
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
56
Verhoef, Peter C.
55
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Cherchye, Laurens
50
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
49
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Europäische Kommission / Gemeinsame Forschungsstelle
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
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Journal of business research : JBR
43
Marketing : ZFP ; journal of research and management
26
Journal of retailing and consumer services
13
Jahrbuch der Absatz- und Verbrauchsforschung
12
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
11
Psychology & marketing
8
Journal of promotion management : innovations in planning and applied research
7
CeSaM working paper
6
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
International journal of advertising : the quarterly review of marketing communications
6
International marketing review
6
Journal of business ethics : JOBE
6
Working paper / Institut for Markedsøkonomi, Det Erhvervsøkonomiske Fakultet, Aarhus School of Business
6
Der Markt : international journal of marketing
5
International journal of consumer studies
5
Journal of marketing communications
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
European management journal
4
International journal of hospitality management
4
Journal of business economics : JBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing management : MM
4
Journal of promotion management : JPM
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
The journal of brand management : an international journal
4
European journal of marketing : EJM
3
International journal of retail & distribution management
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
The journal of product & brand management
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International advertising and communication : current insights and empirical findings
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international consumer marketing
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
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Source
All
ECONIS (ZBW)
357
Showing
1
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357
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date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
3
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
4
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
5
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
6
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
7
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
8
Consumer
brand
categorization for durables with limited problem solving : an empirical test and proposed extension of the Brisoux Laroche model
Church, Nancy J.
- In:
Journal of economic psychology : research in economic …
6
(
1985
)
3
,
pp. 231-253
Persistent link: https://www.econbiz.de/10001007838
Saved in:
9
A test of the effects of competition on consumer
brand
selection processes
Laroche, Michel
- In:
Journal of business research : JBR
31
(
1994
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
Saved in:
10
Developing and validating a scale of consumer
brand
embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
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