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The effect of eroticism in couple depictions in advertisements on brand evaluations
Thomas, Stefan; Gierl, Heribert - In: Bridging the gap between advertising academia and practice, (pp. 117-132). 2017
Persistent link: https://www.econbiz.de/10011540334
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Put It on the right side : the effect of print advertisement location on product evaluation
Schneider, Tanja; Gierl, Heribert - In: Bridging the gap between advertising academia and practice, (pp. 183-198). 2017
Persistent link: https://www.econbiz.de/10011540353
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Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 41 (2019) 2, pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
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Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris; Fastoso, Fernando; Gierl, Heribert - In: Journal of business research : JBR 102 (2019), pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
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Increasing perceptions of tastiness and the intent to purchase unbranded food offered in retail stores by using consummatory images
Maurer, Martina; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 38 (2016) 2, pp. 61-74
Persistent link: https://www.econbiz.de/10011566848
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High and light, dark and heavy? Using metaphoric associations to affect perceptions oh the nutritional content of food products
Thomas, Stefan; Gierl, Heribert - In: Challenges in an age of dis-engagement, (pp. 123-137). 2017
Persistent link: https://www.econbiz.de/10011688967
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Wirkt sich eine Notierung am Neuen Markt negativ auf das Unternehmensimage aus?
Gierl, Heribert - In: Finanz-Betrieb : FB ; Zeitschrift für … 4 (2002) 6, pp. 398-403
Persistent link: https://www.econbiz.de/10001673175
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Auswirkungen eines Tempolimits auf die Einstellung gegenüber deutschen Pkw im Ausland
Gierl, Heribert (contributor) - In: Jahrbuch der Absatz- und Verbrauchsforschung 46 (2000) 1, pp. 19-35
Persistent link: https://www.econbiz.de/10001496641
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Reden ist Silber: Gewinninformationen über die Unternehmen und Kaufbereitschaft der Konsumenten
Gierl, Heribert - In: Finanz-Betrieb : FB ; Zeitschrift für … 6 (2004) 7/8, pp. 501-505
Persistent link: https://www.econbiz.de/10002126424
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Werbeallianzen zwischen eigenständigen etablierten Marken
Gierl, Heribert; Koncz, Julia - In: Marketing : ZFP ; journal of research and management 26 (2004) 3, pp. 181-197
Persistent link: https://www.econbiz.de/10002177920