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Building value co-creation with social media marketing, brand trust, and brand loyalty

Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014364678

Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations

Verma, Swati; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of retailing 95 (2019) 3, pp. 99-108

Persistent link: https://www.econbiz.de/10012130013

Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines

Han, Heesup; Koo, Bonhak; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 347-360

Persistent link: https://www.econbiz.de/10012289336

A model of brand prestige formation in the casino industry

Hwang, Jinsoo; Han, Heesup - In: Journal of travel and tourism marketing 33 (2016) 7/9, pp. 1106-1123

Persistent link: https://www.econbiz.de/10011627469

Living brands : consumer responses to animated brand logos

Brasel, S. Adam; Hagtvedt, Henrik; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 639-653

Persistent link: https://www.econbiz.de/10011552533

Drivers of brand loyalty in the chain coffee shop industry

Han, Heesup; Nguyen, Hong Ngoc; Song, Hak-jun; Chua, Bee-Lia - In: International journal of hospitality management 72 (2018), pp. 86-97

Persistent link: https://www.econbiz.de/10011872763

A strategy for the development of the private country club : focusing on brand prestige

Hwang, Jinsoo; Han, Heesup; Choo, Seung-woo - In: International journal of contemporary hospitality management 27 (2015) 8, pp. 1927-1948

Persistent link: https://www.econbiz.de/10011447609

Manufacturer and retailer brands in food retail assortments : notes from a shopping trip across Europe

Esbjerg, Lars; Grunert, Klaus G.; Bech-Larsen, Tino; … - 2004

Persistent link: https://www.econbiz.de/10002714836

Consumers’ Quality Perception of National Branded, National Store Branded, and Imported Store Branded Beef

Banovic, Marija; Grunert, Klaus G.; Barreira, Maria Madalena - 2009

This study investigated the differences in the consumers’ quality perception of national branded, national store branded, and imported store branded beef. Partial Least Squares analysis is used for modelling the quality perception process. Results show that consumers perceived national branded...

Persistent link: https://www.econbiz.de/10014201554

Impact of corporate social responsibilities on customer responses and brand choices

Han, Heesup; Yu, Jongsik; Lee, Kyung-Sik; Baek, Hyungshin - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 302-316

Persistent link: https://www.econbiz.de/10012289331

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