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Strategic online and offline retail pricing : a review and research agenda
Grewal, Dhruv; Janakiraman, Ramkumar; Kalyanam, Kirthi; … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 138-154
Persistent link: https://www.econbiz.de/10003987340
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Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv; Roggeveen, Anne L.; Nordfält, Jens - In: Journal of business research : JBR 69 (2016) 3, pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
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Shopper marketing and the role of in-store marketing
Roggeveen, Anne L. (contributor);  … - 2014
This volume of Review of marketing research (RMR) focuses on shopper marketing and the role of in-store marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how...
Persistent link: https://www.econbiz.de/10011905514
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The value of time spent in price-comparison shopping : survey and experimental evidence
Marmorstein, Howard - In: Journal of consumer research : JCR ; an … 19 (1992) 1, pp. 52-61
Persistent link: https://www.econbiz.de/10001126039
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Market price variation, perceived price variation, and consumers' price search decisions for durabel goods
Grewal, Dhruv - In: Journal of consumer research : JCR ; an … 21 (1994) 3, pp. 453-460
Persistent link: https://www.econbiz.de/10001174673
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Does the presence of a mannequin head change shopping behavior?
Lindström, Annika; Berg, Hanna; Nordfält, Jens; … - In: Journal of business research : JBR 69 (2016) 2, pp. 517-524
Persistent link: https://www.econbiz.de/10011435958
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Amount off versus percentage off : when does it matter?
González, Eva M.; Esteva, Eduardo; Roggeveen, Anne L.; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
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Expressing and defining self and relationships through everyday shopping experiences
Compeau, Larry D.; Monroe, Kent B.; Grewal, Dhruv; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1035-1042
Persistent link: https://www.econbiz.de/10011440075
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The impact of dynamic presentation format on consumer preferences for hedonic products and services
Roggeveen, Anne L.; Grewal, Dhruv; Townsend, Claudia; … - In: Journal of marketing 79 (2015) 6, pp. 34-49
Persistent link: https://www.econbiz.de/10011410745
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Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.; Nordfält, Jens; Grewal, Dhruv - In: Journal of retailing 92 (2016) 1, pp. 122-131
Persistent link: https://www.econbiz.de/10011484113