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Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Puccinelli, Nancy M.; Wilcox, Keith; Grewal, Dhruv - In: Journal of marketing 79 (2015) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
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Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
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The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
Grewal, Dhruv; Monroe, Kent B.; Krishnan, Rajaram - 1996
Persistent link: https://www.econbiz.de/10000948545
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Living brands : consumer responses to animated brand logos
Brasel, S. Adam; Hagtvedt, Henrik; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
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Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth; Mahr, Dominik; Grewal, Dhruv; … - In: Journal of retailing 91 (2015) 1, pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
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Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
Meyer, Jan-Hinrich; Ruyter, Ko de; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 222-245
Persistent link: https://www.econbiz.de/10012290947
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Mobile advertising : a framework and research agenda
Grewal, Dhruv; Bart, Yakov; Spann, Martin; Zubcsek, … - In: Journal of interactive marketing : a quarterly … 34 (2016), pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
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Patterns in motion : how visual patterns in ads affect product evaluations
Farace, Stefania; Roggeveen, Anne; Ordenes, Francisco … - In: Journal of advertising 49 (2020) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10012201574
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Mobile Advertising : A Framework and Research Agenda
Grewal, Dhruv; Bart, Yakov; Spann, Martin; Zubcsek, … - 2015
Mobile advertising allows retailers, service providers, and manufacturers to provide consumers with increasingly … technological context variables; a strong focus on advertising goals; accounting for market factors related to the nature of … article provides an overarching framework to synthesize current findings in mobile advertising, as well as a research agenda …
Persistent link: https://www.econbiz.de/10014130834
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Can you trust a customer's expression? : insights into nonverbal communication in the retail context
Puccinelli, Nancy M.; Motyka, Scott; Grewal, Dhruv - In: Psychology & marketing 27 (2010) 10, pp. 964-988
Persistent link: https://www.econbiz.de/10008903161