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~person:"Grunert, Klaus G."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Mode
Consumer behaviour
380
Brand management
92
Markenführung
91
Brand image
71
Markenimage
70
Brand
53
Markenartikel
53
Luxury goods
40
Luxusgüter
40
Advertising effects
39
Werbewirkung
39
Beziehungsmarketing
37
Relationship marketing
37
Emotion
31
Advertising
29
Australia
28
Werbung
26
Customer satisfaction
23
Internet marketing
22
Kundenzufriedenheit
22
Online-Marketing
22
Social Web
21
Social web
21
Australien
19
EU countries
19
EU-Staaten
19
Viral marketing
18
Virales Marketing
18
Cultural identity
17
Fashion
17
Kulturelle Identität
17
Product quality
17
Denmark
16
Food
16
Lebensmittel
16
Online retailing
16
Online-Handel
16
Produktqualität
16
Dänemark
14
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Undetermined
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Free
25
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Article
279
Book / Working Paper
74
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Article in journal
257
Aufsatz in Zeitschrift
257
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27
Book section
27
Graue Literatur
13
Non-commercial literature
13
Arbeitspapier
9
Collection of articles of several authors
9
Sammelwerk
9
Working Paper
9
Aufsatzsammlung
2
Bibliografie
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Conference paper
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Festschrift
2
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2
Reprint
2
Systematic review
2
Übersichtsarbeit
2
Bibliografie enthalten
1
Bibliography included
1
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1
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1
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Language
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English
347
German
6
Author
All
Grunert, Klaus G.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Han, Heesup
116
Belk, Russell W.
111
Mattila, Anna S.
98
Lusk, Jayson L.
83
Huber, Frank
81
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Septianto, Felix
67
Agarwal, Sumit
66
Nayga, Rodolfo M.
66
Stavins, Joanna
66
Foxall, Gordon R.
64
Ko, Eunju
63
Paul, Justin
63
Wansink, Brian
63
Jang, Soocheong
57
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
56
Verhoef, Peter C.
55
Chintagunta, Pradeep K.
53
Walsh, Gianfranco
53
Warlop, Luk
53
Cherchye, Laurens
51
Thøgersen, John
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rajagopal
50
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Institution
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Journal of business research : JBR
41
Journal of retailing and consumer services
16
Journal of promotion management : JPM
10
Working paper / The Aarhus School of Business, Centre for Market Surveillance, Research and Strategy for the Food Sector
10
Journal of fashion marketing and management
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Journal of international consumer marketing
7
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of consumer studies
6
Journal of business ethics : JOBE
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of marketing communications
5
European journal of marketing : EJM
4
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Australasian marketing journal
3
Food policy : economics planning and politics of food and agriculture
3
International journal of retail & distribution management
3
Journal of marketing management : MM
3
Psychology & marketing
3
The journal of consumer marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of wine business research : IJWBR
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of food products marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
Marketing and multicultural diversity
2
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ECONIS (ZBW)
353
Showing
1
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353
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
5
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
6
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
7
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
8
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
9
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
10
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
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