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Let us be realistic : the impact of perceived brand authenticity and advertising image on consumers' purchase intentions of food brands
Loebnitz, Natascha; Grunert, Klaus G. - In: International journal of consumer studies 46 (2022) 1, pp. 309-323
Persistent link: https://www.econbiz.de/10012808034
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The visual ecology of product packaging and its effects on consumer attention
Orquin, Jacob L.; Bagger, Martin P.; Lahm, Erik Stoltenberg - In: Journal of business research : JBR 111 (2020), pp. 187-195
Persistent link: https://www.econbiz.de/10012237799
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Consumer perception of the use of high-pressure processing and pulsed electric field technologies in food production
Sonne, Anne-Mette; Grunert, Klaus G.; Olsen, Nina Veflen; … - In: System dynamics and innovation in food networks 2009 : …, (pp. 63-74). 2009
Persistent link: https://www.econbiz.de/10003947112
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Impact of product familiarity on beef quality perception
Banovi´c, Marija; Fontes, Magda Aguiar; Barreira, … - In: Agribusiness : an internat. journal 28 (2012) 2, pp. 157-172
Persistent link: https://www.econbiz.de/10009575125
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Visual biases in decision making
Orquin, Jacob Lund; Perkovic, Sonja; Grunert, Klaus G. - In: Applied economic perspectives and policy 40 (2018) 4, pp. 523-537
Persistent link: https://www.econbiz.de/10012258260
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Manufacturer and retailer brands in food retail assortments : notes from a shopping trip across Europe
Esbjerg, Lars; Grunert, Klaus G.; Bech-Larsen, Tino; … - 2004
Persistent link: https://www.econbiz.de/10002714836
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Consumers’ Quality Perception of National Branded, National Store Branded, and Imported Store Branded Beef
Banovic, Marija; Grunert, Klaus G.; Barreira, Maria Madalena - 2009
This study investigated the differences in the consumers’ quality perception of national branded, national store … branded, and imported store branded beef. Partial Least Squares analysis is used for modelling the quality perception process …
Persistent link: https://www.econbiz.de/10014201554
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Consumer Preferences for Retailer Brand Architectures : Results from a Conjoint Study
Grunert, Klaus G. - 2007
Purpose - The purpose of this paper is to investigate how three dimensions of retailer brand architecture - share or retailer brands, quality of retailer brands and visibility of retailer brands - affect consumer intention to shop at stores.Design/methodology/approach - A conjoint analysis is...
Persistent link: https://www.econbiz.de/10012777914
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The Fight between Store Brands and National Brands : What's the Score?
Juhl, Hans Jørn - 2006
In the Western world market shares for store brands have increased across all product categories. The competitive position of store brands compared to national brands may depend on the product category and a retail chain's overall brand assortment strategy. In order to investigate these possible...
Persistent link: https://www.econbiz.de/10012779783
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The Supermalt Identity : How Brixton-Based Afro-Caribbean Consumers Construct a Danish Malt Beer Brand as One of Their Own
Bech-Larsen, Tino; Esbjerg, Lars; Grunert, Klaus G.; … - 2007
Purpose - The objective of this article is to conduct a case study of the Supermalt brand of malt beer, which has become the preferred beverage of Afro-Caribbean consumers in Brixton on a very limited marketing budget. Design/methodology/approach - The article uses the concepts of personal...
Persistent link: https://www.econbiz.de/10014026248