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EU enlargement : a case study of branding standardisation
Melewar, T. C.; Hayday, David; Gupta, Suraksha; Cohen, … - In: EuroMed journal of business 3 (2008) 2, pp. 179-201
Persistent link: https://www.econbiz.de/10003930243
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Transfer of brand knowledge in business-to-business markets : a qualitative study
Gupta, Suraksha; Melewar, T. C.; Bourlakis, Michael - In: The journal of business & industrial marketing 25 (2010) 5, pp. 395-403
Persistent link: https://www.econbiz.de/10008655564
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Brands in, from and to emerging markets : the role of industrial relationships
Gupta, Suraksha; Balmer, John M. T.; Low, Brian - In: Industrial marketing management : the international … 51 (2015), pp. 4-10
Persistent link: https://www.econbiz.de/10011422655
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Sustainability as corporate culture of a brand for superior performance
Gupta, Suraksha; Kumar, V. - In: Journal of world business : JWB 48 (2013) 3, pp. 311-320
Persistent link: https://www.econbiz.de/10009771799
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Introduction: Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.; Gupta, Suraksha; Czinkota, Michael R. - In: Journal of world business : JWB 48 (2013) 3, pp. 285-286
Persistent link: https://www.econbiz.de/10009771809
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Brand adoption by BoP retailers
Sinha, P. K.; Gupta, Suraksha; Rawal, Saurabh - 2014
Persistent link: https://www.econbiz.de/10010337571
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Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 69 (2016) 7, pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
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Enhancing brand equity through sustainability : waste recycling
Gupta, Suraksha - In: Thunderbird international business review 58 (2016) 3, pp. 213-223
Persistent link: https://www.econbiz.de/10011503376
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A conceptual framework that identifies antecedents and consequences of building socially responsible international brands
Gupta, Suraksha - In: Thunderbird international business review 58 (2016) 3, pp. 225-237
Persistent link: https://www.econbiz.de/10011503385
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Branding in the emerging markets
Gupta, Suraksha; Garg, Shivani; Sharma, Kavita - In: The Routledge companion to contemporary brand management, (pp. 366-377). 2016
Persistent link: https://www.econbiz.de/10011515421