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~person:"Gupta, Suraksha"
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Brand management
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7
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Gupta, Suraksha
Esch, Franz-Rudolf
129
Burmann, Christoph
126
Baumgarth, Carsten
90
Melewar, T. C.
73
Meffert, Heribert
65
Huber, Frank
59
Keller, Kevin Lane
59
Bruhn, Manfred
55
Ahlert, Dieter
48
Balmer, John M. T.
45
De Chernatony, Leslie
44
Tomczak, Torsten
42
Bang, Nguyen
39
Merrilees, Bill
38
Loureiro, Sandra Maria Correia
37
Schmidt, Holger J.
37
Wiedmann, Klaus-Peter
37
Bauer, Hans H.
36
Phau, Ian
36
Foroudi, Pantea
34
Glaeser, Edward L.
34
Fournier, Susan
33
Ind, Nicholas
33
Sattler, Henrik
32
Uggla, Henrik
32
Kernstock, Joachim
30
Christodoulides, George
29
Guzman, Francisco
28
Ko, Eunju
28
Romaniuk, Jenni
28
Strebinger, Andreas
28
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
27
Langner, Tobias
26
Svarer, Michael
26
Swoboda, Bernhard
26
Völckner, Franziska
26
Aaker, David A.
25
Park, C. Whan
25
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Journal of business research : JBR
9
Industrial marketing management : the international journal for industrial and high-tech firms
4
Qualitative market research : an international journal
3
Journal of world business : JWB
2
Thunderbird international business review
2
Corporate reputation review : an international journal
1
EuroMed journal of business
1
International studies of management and organization
1
Routledge studies in marketing
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ECONIS (ZBW)
28
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1
Enhancing brand equity through sustainability : waste recycling
Gupta, Suraksha
- In:
Thunderbird international business review
58
(
2016
)
3
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011503376
Saved in:
2
A conceptual framework that identifies antecedents and consequences of building socially responsible international brands
Gupta, Suraksha
- In:
Thunderbird international business review
58
(
2016
)
3
,
pp. 225-237
Persistent link: https://www.econbiz.de/10011503385
Saved in:
3
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
4
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
5
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
6
Returns on social development initiatives of MNEs : issues and perspectives
Gupta, Suraksha
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 126-146
Persistent link: https://www.econbiz.de/10011714449
Saved in:
7
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
8
Branding in the emerging markets
Gupta, Suraksha
;
Garg, Shivani
;
Sharma, Kavita
- In:
The Routledge companion to contemporary brand management
,
(pp. 366-377)
.
2016
Persistent link: https://www.econbiz.de/10011515421
Saved in:
9
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
10
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
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