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~person:"Handayani, Putu Wuri"
~person:"Japutra, Arnold"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Brand management"
~subject:"Cognition"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Kognition"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
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Brand management
Cognition
Customer satisfaction
Dienstleistungsqualität
Kognition
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Consumer behaviour
142
Markenführung
63
Brand image
53
Markenimage
53
Beziehungsmarketing
38
Relationship marketing
38
Brand
33
Advertising effects
29
Werbewirkung
29
Kundenzufriedenheit
22
Advertising
20
Werbung
20
Social Web
18
Social web
18
Emotion
17
Internet marketing
15
Online-Marketing
15
Viral marketing
15
Virales Marketing
15
Online-Handel
11
Service quality
11
Einzelhandel
10
Product Placement
10
Product placement
10
Confidence
9
Personality psychology
9
Persönlichkeitspsychologie
9
Vertrauen
9
Fashion
8
Indonesia
8
Indonesien
8
Belgien
7
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9
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Article
142
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Article in journal
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144
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11
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11
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2
Collection of articles of several authors
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2
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2
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Language
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English
144
Author
All
Handayani, Putu Wuri
Japutra, Arnold
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Han, Heesup
115
Mattila, Anna S.
98
Phau, Ian
76
Lusk, Jayson L.
75
Gierl, Heribert
74
Khare, Arpita
70
Dwivedi, Yogesh Kumar
65
Grewal, Dhruv
61
Nayga, Rodolfo M.
61
Septianto, Felix
61
Ko, Eunju
59
Jang, Soocheong
58
Paul, Justin
57
Belk, Russell W.
56
Herrmann, Andreas
52
Walsh, Gianfranco
50
Laroche, Michel
49
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Kim, Jungkeun
46
Diamantopoulos, Adamantios
43
Sharma, Piyush
43
Choi, Tsan-Ming
42
Bang, Nguyen
41
Thaichon, Park
40
Das, Gopal
39
Rajagopal
39
Wiedmann, Klaus-Peter
39
Kim, Seongseop
38
Ko, Yong Jae
38
Melewar, T. C.
38
Vrontis, Demetris
38
Eisend, Martin
37
Park, Jungkun
37
Hyun, Sunghyup Sean
36
Rahman, Zillur
36
Verhoef, Peter C.
36
Wong, IpKin Anthony
36
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Journal of retailing and consumer services
15
Journal of business research : JBR
10
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Cogent business & management
4
International journal of hospitality management
4
Journal of electronic commerce research : JECR
4
The journal of brand management : an international journal
4
International marketing review
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Journal of strategic marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
International journal of market research
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Psychology & marketing
2
The journal of product & brand management
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
World review of entrepreneurship, management and sustainable development
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Baltic journal of management
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing
1
European journal of marketing : EJM
1
Information systems management
1
International business review : the official journal of the European International Business Academy
1
International journal of arts management
1
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ECONIS (ZBW)
144
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1
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144
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
Brand
display magnitudes and young children's
brand
recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
3
A cross validation of consumer-based
brand
equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
4
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
5
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
6
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
7
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
8
The influence of augmented reality on e-commerce : a case study on
fashion
and beauty products
Gabriel, Adelya
;
Ajriya, Alina Dhifan
;
Fahmi, Cut Zahra …
- In:
Cogent business & management
10
(
2023
)
2
,
pp. 1-20
implementing AR on beauty and
fashion
products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
Saved in:
9
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
10
Creating value for customers through engagement and participation in
brand
communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
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