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~person:"Hanssens, Dominique M."
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Hanssens, Dominique M.
Tadajewski, Mark
79
Sheth, Jagdish N.
68
Kotler, Philip
65
Kapferer, Clodwig
63
Malhotra, Naresh K.
62
Hunt, Shelby D.
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Homburg, Christian
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Green, Paul E.
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Kuß, Alfred
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Herrmann, Andreas
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Hruschka, Harald
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Vargo, Stephen L.
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Pepels, Werner
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Kumar, V.
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Huber, Frank
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Jones, D. G. Brian
32
Albers, Sönke
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Decker, Reinhold
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Hair, Joseph F.
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Lusch, Robert F.
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Lehmann, Donald R.
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Wildner, Raimund
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Wind, Yoram
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Berekoven, Ludwig
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27
Meffert, Heribert
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Bauer, Hans H.
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Day, George S.
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Eckert, Werner
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Ellenrieder, Peter
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Hildebrandt, Lutz
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Sarstedt, Marko
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Bruhn, Manfred
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Shaw, Eric H.
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Maclaran, Pauline
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ECONIS (ZBW)
22
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1
Market response models for social marketing causes
Hanssens, Dominique M.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 87-96)
.
2020
Persistent link: https://www.econbiz.de/10012320469
Saved in:
2
Modeling marketing interactions with application to salesforce effectiveness
Gatignon, Hubert A.
- In:
Journal of marketing research : JMR
24
(
1987
)
3
,
pp. 247-257
Persistent link: https://www.econbiz.de/10001029638
Saved in:
3
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
4
Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
Saved in:
5
Econometric models
Hanssens, Dominique M.
- In:
The history of marketing science
,
(pp. 99-127)
.
2014
Persistent link: https://www.econbiz.de/10010415909
Saved in:
6
Editorial: marketing science : a strategic review
Chintagunta, Pradeep K.
;
Hanssens, Dominique M.
; …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 4-7
Persistent link: https://www.econbiz.de/10009725724
Saved in:
7
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10003696861
Saved in:
8
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity : report No. 06-119
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 93-108
Persistent link: https://www.econbiz.de/10003393791
Saved in:
9
Persistence models and marketing strategy
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
- In:
Tijdschrift voor economie en management
50
(
2005
)
5
,
pp. 855-883
Persistent link: https://www.econbiz.de/10003211166
Saved in:
10
Time-series models in marketing
Dekimpe, Marnik G.
;
Franses, Philip Hans
;
Hanssens, …
- In:
Handbook of marketing decision models
,
(pp. 373-398)
.
2008
Persistent link: https://www.econbiz.de/10003755281
Saved in:
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