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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

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Persistent link: https://www.econbiz.de/10011891057

Wine as luxury experience : a taxonomy of consumers based on best-worst scaling

Behrens, Stefan; Wiedmann, Klaus-Peter; Hennigs, Nadine - In: Luxury marketing : a challenge for theory and practice, (pp. 395-416). 2013

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Managing the value of luxury : the effect of brand luxury perception on brand strength

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Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk

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Consumer value perception of luxury goods : a cross-cultural and cross-industry comparison

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Placing luxury marketing on the research agenda not only for the sake of luxury : an introduction

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The perceived value of brand heritage and brand luxury : managing the effect on brand strength

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Multisensuale Gestaltungsansätze der Erlebniskommunikation im Luxusgütermarketing

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Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength

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Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations

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