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Preismanagement
49
Pricing strategy
49
B-to-B-Marketing
13
Business-to-business marketing
13
Pricing
13
Firm performance
9
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English
49
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Hinterhuber, Andreas
Bruhn, Manfred
252
Pepels, Werner
175
Kotler, Philip
165
Meffert, Heribert
151
Homburg, Christian
147
Huber, Frank
126
Diller, Hermann
115
Wiedmann, Klaus-Peter
115
Bauer, Hans H.
95
Belz, Christian
83
Esch, Franz-Rudolf
74
Tomczak, Torsten
72
Simon, Hermann
69
Sträßer, Anne-Katrin
66
Bergemann, Dirk
65
Ahlert, Dieter
64
Backhaus, Klaus
62
Fritz, Wolfgang
59
Kreutzer, Ralf T.
59
Kuß, Alfred
59
Burmann, Christoph
57
Heinemann, Gerrit
57
Olbrich, Rainer
55
Peitz, Martin
53
Herrmann, Andreas
52
Levy, Daniel C.
52
Kleinaltenkamp, Michael
50
Silberer, Günter
50
Wirtz, Bernd W.
50
Albers, Sönke
48
Csikós-Nagy, Béla
45
Krafft, Manfred
45
Unger, Fritz
44
Fantapié Altobelli, Claudia
43
Janssen, Maarten C. W.
43
Kirchgeorg, Manfred
42
Sheth, Jagdish N.
42
Aaker, David A.
41
Bagwell, Kyle
41
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Journal of revenue and pricing management
12
Industrial marketing management : the international journal for industrial and high-tech firms
4
Innovation in pricing : contemporary theories and best practices
4
Business horizons
3
Journal of business research : JBR
3
Journal of business strategy
2
Creating and managing superior customer value
1
First International Conference on Engaged Management Scholarship, 2011
1
Internationale Wettbewerbsstrategien : die globale Wirtschaft und die Herausforderung China
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
MIT sloan management review
1
Management decision : MD
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
The ROI of pricing : measuring the impact and making the business case
1
The journal of business strategy
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ECONIS (ZBW)
49
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49
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1
Pricing strategy implementation : translating pricing strategy into results
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012015929
Saved in:
2
Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009628035
Saved in:
3
Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10013547377
Saved in:
4
Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas
(
ed.
);
Snelgrove, Todd C.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011485834
Saved in:
5
Pricing and the sales force
Hinterhuber, Andreas
(
contributor
); …
-
2016
Persistent link: https://www.econbiz.de/10011346549
Saved in:
6
Editorial: Measuring the profit impact of pricing & revenue management
Liozu, Stephan M.
;
Hinterhuber, Andreas
- In:
Journal of revenue and pricing management
14
(
2015
)
3
,
pp. 137-139
Persistent link: https://www.econbiz.de/10011458813
Saved in:
7
Value assessment and pricing capabilities : how to profit from value
Johansson, Magnus
;
Keränen, Joona
;
Hinterhuber, Andreas
; …
- In:
Journal of revenue and pricing management
14
(
2015
)
3
,
pp. 178-197
Persistent link: https://www.econbiz.de/10011460118
Saved in:
8
Pricing ROI, pricing capabilities and firm performance
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Journal of revenue and pricing management
14
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011460124
Saved in:
9
The micro-foundations of pricing
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Journal of business research : JBR
76
(
2017
),
pp. 159-162
Persistent link: https://www.econbiz.de/10011712968
Saved in:
10
Is innovation in pricing your next source of competitive advantage?
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 11-27)
.
2018
Persistent link: https://www.econbiz.de/10011713210
Saved in:
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