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~person:"Huang, Szu-chi"
~person:"Jin, Liyin"
~person:"Tyers, Rod"
~person:"ZHANG, YING"
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Huang, Szu-chi
Jin, Liyin
Tyers, Rod
ZHANG, YING
Zhang, Ying
367
Prombutr, Wikrom
16
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6
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Surface Review and Letters (SRL)
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Journal of Consumer Research
4
Journal of marketing research : JMR
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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RePEc
24
ECONIS (ZBW)
11
OLC EcoSci
2
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1
Climbing the wrong ladder : the mismatch between consumers' preference for subgoal sequences and actual goal performance
Jin, Liyin
;
Xu, Qian
;
Zhang, Ying
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 616-628
Persistent link: https://www.econbiz.de/10011349894
Saved in:
2
Counteractive construal in consumer goal pursuit
Zhang, Ying
;
Huang, Szu-chi
;
Broniarczyk, Susan M.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10003982968
Saved in:
3
How endowed versus earned progress affects consumer goal commitment and motivation
Zhang, Ying
;
Huang, Szu-chi
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 641-654
Persistent link: https://www.econbiz.de/10008747731
Saved in:
4
Been there, done that : the impact of effort investment on goal value and consumer motivation
Zhang, Ying
;
Xu, Jing
;
Jiang, Zixi
;
Huang, Szu-chi
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10009160941
Saved in:
5
The unexpected positive impact of fixed structures on goal completion
Jin, Liyin
;
Huang, Szu-chi
;
Zhang, Ying
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 711-725
Persistent link: https://www.econbiz.de/10010226733
Saved in:
6
Motivational consequences of perceived velocity in consumer goal pursuit
Huang, Szu-chi
;
Zhang, Ying
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 1045-1056
Persistent link: https://www.econbiz.de/10010217429
Saved in:
7
How power states influence consumers' perceptions of price unfairness
Jin, Liyin
;
He, Yanqun
;
Zhang, Ying
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 818-833
Persistent link: https://www.econbiz.de/10010253799
Saved in:
8
From close to distant : the dynamics of interpersonal relationships in shared goal pursuit
Huang, Szu-chi
;
Broniarczyk, Susan M.
;
Zhang, Ying
; …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1252-1266
Persistent link: https://www.econbiz.de/10010490121
Saved in:
9
Give me the facts or make me feel : how to effectively persuade consumers to act on a collective goal
Jin, Liyin
;
Wang, Yajin
;
Zhang, Ying
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 776-792
Persistent link: https://www.econbiz.de/10014325448
Saved in:
10
The divergent impact of reward magnitude on goal eagerness and effort investment
Jin, Liyin
;
Xu, Qian
;
Wang, Yajin
;
Zhang, Ying
- In:
Organizational behavior and human decision processes : …
167
(
2021
),
pp. 101-113
Persistent link: https://www.econbiz.de/10013258783
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