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Special issue: "Brands that do Good"

Roper, Stuart (ed.); Lim, Ming (ed.); Iglesias, Oriol (ed.) - Global Brand Conference <11., 2016, Bradford> - 2018

Persistent link: https://www.econbiz.de/10011874896

History matters : the role of history in corporate brand strategy

Iglesias, Oriol; Ind, Nicholas; Schultz, Majken - In: Business horizons 63 (2020) 1, pp. 51-60

Persistent link: https://www.econbiz.de/10012162016

"Brands that do Good" : (11th global brand conference), University of Bradford School of Management

Roper, Stuart; Lim, Ming; Iglesias, Oriol - In: The journal of brand management : an international journal 25 (2018) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10011874894

The role of brand experience and affective commitment in determining brand loyalty

Iglesias, Oriol; Singh, Jatinder J.; Batista-Foguet, Joan M. - In: The journal of brand management : an international journal 18 (2010/11) 8, pp. 570-582

Persistent link: https://www.econbiz.de/10009233003

Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management

Iglesias, Oriol; Ind, Nicholas - In: The journal of brand management : an international journal 27 (2020) 6, pp. 710-720

Persistent link: https://www.econbiz.de/10012304078

Sensory branding : special issue following the 12th Global Brand Conference, Linnaeus University, Sweden

Roper, Stuart; Iglesias, Oriol; Rodrigues, Clarinda - In: Journal of business research : JBR 96 (2019), pp. 340-342

Persistent link: https://www.econbiz.de/10011981061

How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy

Iglesias, Oriol; Markovic, Stefan; Rialp Criado, Josep - In: Journal of business research : JBR 96 (2019), pp. 343-354

Persistent link: https://www.econbiz.de/10011981068

Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity

Sierra, Vicenta; Iglesias, Oriol; Markovic, Stefan; … - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 661-676

Persistent link: https://www.econbiz.de/10011757529

How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...

Markovic, Stefan; Iglesias, Oriol; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 148 (2018) 4, pp. 721-740

Persistent link: https://www.econbiz.de/10011844265

Context and time in brand image constructions

Rindell, Anne; Iglesias, Oriol - In: Journal of organizational change management 27 (2014) 5, pp. 756-768

Persistent link: https://www.econbiz.de/10010436764