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~person:"Kamakura, Wagner A."
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Kamakura, Wagner A.
Kapferer, Clodwig
63
Malhotra, Naresh K.
57
Keefer, Philip
48
Svensson, Lars E. O.
43
Green, Paul E.
39
Herrmann, Andreas
37
Decker, Reinhold
34
Homburg, Christian
33
Hruschka, Harald
33
Huber, Frank
33
Levine, Paul
31
Bordo, Michael D.
29
Wildner, Raimund
29
Berekoven, Ludwig
28
Montes, Gabriel Caldas
28
Hüttner, Manfred
27
Kumar, V.
27
Eckert, Werner
26
Ellenrieder, Peter
26
Hildebrandt, Lutz
26
Mendonça, Helder Ferreira de
26
Bauer, Hans H.
25
Cukierman, Alex
25
Pepels, Werner
25
Day, George S.
24
Haan, Jakob de
24
Kotler, Philip
24
Kuß, Alfred
24
Sarstedt, Marko
24
Aaker, David A.
23
Sheth, Jagdish N.
23
Albers, Sönke
22
Eisend, Martin
22
Masson, Paul R.
22
Sidorchuk, Сидорчук Роман Роальдович
22
Wind, Yoram
22
Freytag, Andreas
21
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21
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research : JMR
3
International Series in Quantitative Marketing
1
Journal of marketing
1
Marketing letters : a journal of research in marketing
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Onderzoeks-memorandum / Rijskuniversiteit Groningen, Instituut voor Economisch Onderzoek / Institute of Economic Research, University of Groningen
1
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The handbook of marketing research : uses, misuses, and future advances
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ECONIS (ZBW)
21
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A picture is worth a thousand words : translating product reviews into a product positioning map
Moon, Sangkil
;
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 265-285
Persistent link: https://www.econbiz.de/10011672001
Saved in:
2
Heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model ; research note
Wedel, Michel
;
Kamakura, Wagner A.
-
1993
Persistent link: https://www.econbiz.de/10000870840
Saved in:
3
Concomitant variable latent class models for conjoint analysis
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
5
,
pp. 451-464
Persistent link: https://www.econbiz.de/10001175290
Saved in:
4
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
Saved in:
5
Long-term view of the diffusion of durables : a study of the role of price and adoption influence processes via tests of nested models
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10001058120
Saved in:
6
A simulated likelihood latent variable approach for incomplete mixed outcome data
Kamakura, Wagner A.
;
Wedel, Michel
-
1998
Persistent link: https://www.econbiz.de/10000991881
Saved in:
7
Sequential market basket analysis
Kamakura, Wagner A.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 505-516
Persistent link: https://www.econbiz.de/10009579996
Saved in:
8
Quantitative trendspotting
Du, Rex Yuxing
;
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 514-536
Persistent link: https://www.econbiz.de/10009580836
Saved in:
9
Measuring contagion in the diffusion of consumer packaged goods
Du, Rex Yuxing
;
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10008858649
Saved in:
10
Size and share of customer wallet
Du, Rex Yuxing
;
Kamakura, Wagner A.
;
Mela, Carl F.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 94-113
Persistent link: https://www.econbiz.de/10003557064
Saved in:
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