Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kamakura, Wagner A."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The insights industry : toward...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Market research
20
Marktforschung
20
Theorie
9
Theory
9
Consumer behaviour
8
Konsumentenverhalten
8
Conjoint analysis
4
Conjoint-Analyse
4
Brand
3
Markenartikel
3
Bundling strategy
2
Category Management
2
Category management
2
Dauerhafte Konsumgüter
2
Durable goods
2
Leistungsbündel
2
Mehrgleichungsmodell
2
Multiple equation model
2
Multivariate Analyse
2
Multivariate analysis
2
New product development
2
Produktentwicklung
2
Sequential decision making
2
Sequentielle Entscheidung
2
Time series analysis
2
Trend
2
Zeitreihenanalyse
2
2004-2010
1
Bayes-Statistik
1
Bayesian inference
1
Brand extension
1
Brand image
1
Cluster analysis
1
Clusteranalyse
1
Consumer goods
1
Data Mining
1
Data mining
1
Decision
1
Decision theory
1
Entscheidung
1
more ...
less ...
Online availability
All
Free
9
Type of publication
All
Book / Working Paper
11
Article
9
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatz im Buch
1
Book section
1
more ...
less ...
Language
All
English
20
Author
All
Kamakura, Wagner A.
Malhotra, Naresh K.
54
Herrmann, Andreas
36
Homburg, Christian
31
Hruschka, Harald
31
Decker, Reinhold
29
Wildner, Raimund
28
Berekoven, Ludwig
26
Eckert, Werner
26
Ellenrieder, Peter
26
Pepels, Werner
25
Kuß, Alfred
24
Huber, Frank
23
Sarstedt, Marko
23
Sidorchuk, Сидорчук Роман Роальдович
22
Bauer, Hans H.
21
Hair, Joseph F.
21
Hildebrandt, Lutz
21
Kumar, V.
21
Wedel, Michel
20
Koschnick, Wolfgang J.
19
Hüttner, Manfred
18
Albers, Sönke
17
Eisend, Martin
17
Belk, Russell W.
16
Buber, Renate
16
Green, Paul E.
16
Koch, Jörg
16
Theobald, Axel
16
Wiedmann, Klaus-Peter
16
Birks, David F.
15
Gustafsson, Anders
15
Helm, Roland
15
McDaniel, Carl D.
15
Baier, Daniel
14
DeSarbo, Wayne
14
Herrmann-Pillath, Carsten
14
Teichert, Thorsten
14
Viswanathan, Madhu
14
Aaker, David A.
13
more ...
less ...
Published in...
All
Journal of marketing research : JMR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International Series in Quantitative Marketing
1
Journal of marketing
1
Marketing letters : a journal of research in marketing
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Onderzoeks-memorandum / Rijskuniversiteit Groningen, Instituut voor Economisch Onderzoek / Institute of Economic Research, University of Groningen
1
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
1
Research report / Graduate School Research Institute Systems, Organisation and Management / Graduate School Research Institute Systems, Organisations and Management
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
The handbook of marketing research : uses, misuses, and future advances
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model ; research note
Wedel, Michel
;
Kamakura, Wagner A.
-
1993
Persistent link: https://www.econbiz.de/10000870840
Saved in:
2
Concomitant variable latent class models for conjoint analysis
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
5
,
pp. 451-464
Persistent link: https://www.econbiz.de/10001175290
Saved in:
3
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
Saved in:
4
Long-term view of the diffusion of durables : a study of the role of price and adoption influence processes via tests of nested models
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10001058120
Saved in:
5
A simulated likelihood latent variable approach for incomplete mixed outcome data
Kamakura, Wagner A.
;
Wedel, Michel
-
1998
Persistent link: https://www.econbiz.de/10000991881
Saved in:
6
Sequential market basket analysis
Kamakura, Wagner A.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 505-516
Persistent link: https://www.econbiz.de/10009579996
Saved in:
7
Quantitative trendspotting
Du, Rex Yuxing
;
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 514-536
Persistent link: https://www.econbiz.de/10009580836
Saved in:
8
Measuring contagion in the diffusion of consumer packaged goods
Du, Rex Yuxing
;
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10008858649
Saved in:
9
Size and share of customer wallet
Du, Rex Yuxing
;
Kamakura, Wagner A.
;
Mela, Carl F.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 94-113
Persistent link: https://www.econbiz.de/10003557064
Saved in:
10
Applications of multivariate latent variable models in marketing
DeSarbo, Wayne
;
Kamakura, Wagner A.
;
Wedel, Michel
- In:
Marketing research and modeling : progress and …
,
(pp. 43-68)
.
2004
Persistent link: https://www.econbiz.de/10003243398
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
