Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kapferer, Jean-Noël"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Luxury goods
19
Luxusgüter
19
Brand management
15
Consumer behaviour
15
Konsumentenverhalten
15
Markenartikel
15
Brand
11
Luxury
6
Markenpolitik
6
Strategisches Management
6
Strategic management
4
Comparison
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Luxusgut
3
Nachhaltige Entwicklung
3
Price
3
Produktmanagement
3
Rarity
3
Sustainable development
3
Vergleich
3
Age group
2
Altersgruppe
2
Brand image
2
CSR
2
Economic growth
2
Fashion
2
Growth
2
Marke
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Marketingstrategie
2
Millennials
2
Mode
2
Nachhaltigkeit
2
Perception
2
Preis
2
Social responsibility
2
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Book / Working Paper
8
Article
7
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Lehrbuch
2
Textbook
2
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Collection of articles of several authors
1
Reprint
1
Sammelwerk
1
more ...
less ...
Language
All
English
15
Author
All
Kapferer, Jean-Noël
Phau, Ian
35
Keller, Kevin Lane
34
Melewar, T. C.
33
Loureiro, Sandra Maria Correia
31
Burmann, Christoph
27
Ko, Eunju
26
Baumgarth, Carsten
25
De Chernatony, Leslie
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Esch, Franz-Rudolf
21
Fournier, Susan
21
Guzman, Francisco
20
Veloutsou, Cleopatra
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Khan, Imran
19
Dawes, John
18
Hollebeek, Linda D.
18
MacInnis, Deborah J.
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Wiedmann, Klaus-Peter
18
Christodoulides, George
17
Steenkamp, Jan-Benedict E. M.
17
Bauer, Hans H.
16
Fetscherin, Marc
16
Romaniuk, Jenni
16
Huber, Frank
15
Kunkel, Thilo
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Mogaji, Emmanuel
14
Park, C. Whan
14
Pelsmacker, Patrick de
14
Sattler, Henrik
14
more ...
less ...
Published in...
All
Brand management ; Vol. 2
1
Journal of brand management: advanced collections
1
Journal of business research : JBR
1
Journal of personal selling & sales management
1
Journal of strategic management education : JSME
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The future of luxury : challenges and opportunities
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 716-726
Persistent link: https://www.econbiz.de/10010514132
Saved in:
2
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
3
Are luxury brands really a financial dream?
Kapferer, Jean-Noël
;
Tabatoni, Olivier
- In:
Journal of strategic management education : JSME
7
(
2011
)
4
,
pp. 271-286
Persistent link: https://www.econbiz.de/10009551520
Saved in:
4
All that glitters is not sold: selling a luxury
brand
outside a luxury environment
Gyomlai, Moumita Das
;
Ahearne, Michael
;
Rouziès, Dominique
- In:
Journal of personal selling & sales management
42
(
2022
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10013178130
Saved in:
5
Advances in luxury
brand
management
Kapferer, Jean-Noël
(
ed.
);
Kernstock, Joachim
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011639311
Saved in:
6
Strategic
brand
management : creating and sustaining
brand
equity long term
Kapferer, Jean-Noël
-
2003
-
2. ed., reprint
Persistent link: https://www.econbiz.de/10001732527
Saved in:
7
The new strategic
brand
management : creating and sustaining
brand
equity long term
Kapferer, Jean-Noël
-
2004
-
3. ed
Persistent link: https://www.econbiz.de/10002062844
Saved in:
8
(Re)inventing the
brand
: can top brands survive the new market realities?
Kapferer, Jean-Noël
-
2001
Persistent link: https://www.econbiz.de/10001565649
Saved in:
9
Do
brand
personality scales really measure
brand
personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
Saved in:
10
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10003739843
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
