//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kapferer, Jean-Noël"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Are luxury purchasers really i...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Luxury goods
25
Luxusgüter
25
Brand management
19
Markenführung
19
Markenartikel
15
Consumer behaviour
14
Konsumentenverhalten
14
Brand
11
Luxury
8
Markenpolitik
8
Strategisches Management
6
Luxusgut
5
Product management
5
Produktmanagement
5
Growth
4
Marke
4
Marketing
4
Marketing management
4
Marketingmanagement
4
Rarity
4
Strategic management
4
Unternehmen
4
Brand name products
3
Comparison
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Economic growth
3
Price
3
Vergleich
3
Wirtschaftswachstum
3
Age group
2
Altersgruppe
2
Brand image
2
Brand love
2
CSR
2
Desirability
2
Fashion
2
Luxuries
2
Luxury goods industry
2
Markenimage
2
more ...
less ...
Online availability
All
Undetermined
13
Free
1
Type of publication
All
Article
36
Book / Working Paper
30
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Aufsatz im Buch
7
Book section
7
Lehrbuch
2
Textbook
2
Arbeitspapier
1
Aufsatzsammlung
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Graue Literatur
1
Non-commercial literature
1
Reprint
1
Sammelwerk
1
Working Paper
1
research-article
1
more ...
less ...
Language
All
English
41
Undetermined
14
French
9
German
2
Author
All
Kapferer, Jean-Noël
Bastien, Vincent
7
Valette-Florence, Pierre
7
Tabatoni, Olivier
4
Laurent, Gilles
2
Michaut-Denizeau, Anne
2
Ahearne, Michael
1
Azoulay, Audrey
1
Brexendorf, Tim Oliver
1
Cailleux, Hugues
1
Dubois, Bernhard
1
Gyomlai, Moumita Das
1
Ijaouane, Vincent
1
Kapferer, J. N.
1
Kernstock, Joachim
1
Klippert, Cindy
1
Leproux, Lara
1
Mignot, Charles
1
Pavillet, Marie-France
1
Powell, Shaun M.
1
Rominger-Hanauer, Barbara
1
Roussel, Françoise
1
Rouziès, Dominique
1
more ...
less ...
Institution
All
HEC Paris (École des Hautes Études Commerciales)
1
Published in...
All
The journal of brand management : an international journal
5
Journal of business research : JBR
4
Business horizons
3
Revue française de gestion : hommes et techniques
3
Analyse financière
2
Remarques
2
The journal of product & brand management
2
Brand management ; Vol. 2
1
Business Horizons
1
City branding : theory and cases
1
Handbuch Mergers & Acquisitions Management
1
International marketing review
1
Journal of Product & Brand Management
1
Journal of brand management: advanced collections
1
Journal of personal selling & sales management : JPSSM
1
Journal of revenue and pricing management
1
Journal of strategic management education : JSME
1
Les Cahiers de Recherche
1
Les cahiers de recherche / HEC Paris
1
Luxury marketing : a challenge for theory and practice
1
Marketing Science
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Raison présente
1
Revue française du marketing
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
The definitive book of branding
1
more ...
less ...
Source
All
ECONIS (ZBW)
38
USB Cologne (EcoSocSci)
18
OLC EcoSci
6
RePEc
3
Other ZBW resources
1
Showing
1
-
10
of
66
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is luxury compatible with sustainability? : luxury consumers' viewpoint
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010234577
Saved in:
2
Are millennials really more sensitive to sustainable luxury? : a cross-generational international comparison of sustainability consciousness when buying luxury
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10012297784
Saved in:
3
Paris as a brand
Kapferer, Jean-Noël
- In:
City branding : theory and cases
,
(pp. 184-189)
.
2011
Persistent link: https://www.econbiz.de/10008809250
Saved in:
4
The future of luxury : challenges and opportunities
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 716-726
Persistent link: https://www.econbiz.de/10010514132
Saved in:
5
Abundant rarity : the key to luxury growth
Kapferer, Jean-Noël
- In:
Business horizons
55
(
2012
)
5
,
pp. 453-462
Persistent link: https://www.econbiz.de/10009623107
Saved in:
6
The artification of luxury : from artisans to artists
Kapferer, Jean-Noël
- In:
Business horizons
57
(
2014
)
3
,
pp. 371-380
Persistent link: https://www.econbiz.de/10010359480
Saved in:
7
The challenges of luxury branding
Kapferer, Jean-Noël
- In:
The Routledge companion to contemporary brand management
,
(pp. 473-491)
.
2016
Persistent link: https://www.econbiz.de/10011515466
Saved in:
8
Brands and innovation
Kapferer, Jean-Noël
- In:
The definitive book of branding
,
(pp. 149-170)
.
2014
Persistent link: https://www.econbiz.de/10010417819
Saved in:
9
Luxury branding
Kapferer, Jean-Noël
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 97-118)
.
2015
Persistent link: https://www.econbiz.de/10010431238
Saved in:
10
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10003739843
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->