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~person:"Kitchen, Philip J."
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Marketingmanagement
29
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11
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10
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10
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10
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10
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38
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Kitchen, Philip J.
Bruhn, Manfred
123
Kotler, Philip
123
Zerfaß, Ansgar
86
Homburg, Christian
80
Meffert, Heribert
79
Lies, Jan
71
Pepels, Werner
58
Wiedmann, Klaus-Peter
46
Keller, Kevin Lane
45
Melewar, T. C.
45
Röttger, Ulrike
45
Kirchgeorg, Manfred
43
Bentele, Günter
42
Sheth, Jagdish N.
41
Kumar, V.
39
Tomczak, Torsten
39
Coombs, W. Timothy
38
Heath, Robert L.
38
Esch, Franz-Rudolf
37
Backhaus, Klaus
36
Albers, Sönke
33
Kleinaltenkamp, Michael
33
Bauer, Hans H.
32
Vrontis, Demetris
31
Balmer, John M. T.
28
Berndt, Ralph
28
Piercy, Nigel
28
Kerin, Roger A.
27
Peter, Jerome Paul
27
Burmann, Christoph
26
Fritz, Wolfgang
25
Kuß, Alfred
25
Reinecke, Sven
25
Diller, Hermann
24
Foroudi, Pantea
24
O'Cass, Aron
24
Belz, Christian
23
Hinson, Robert
23
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23
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Journal of marketing communications
4
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3
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3
Journal of business strategy
3
A reader in marketing communications
2
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1
EuroMed journal of business
1
Handbook of research on international advertising
1
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1
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1
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1
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1
Marketing : metaphors and metamorphosis
1
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1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
36
USB Cologne (EcoSocSci)
2
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1
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
2
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
3
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
4
BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand
Kanso, Ali M.
;
Nelson, Richard Alan
;
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
Saved in:
5
The Tour de France : corporate sponsorships and doping accusations
Blumrodt, Jens
;
Kitchen, Philip J.
- In:
Journal of business strategy
36
(
2015
)
2
,
pp. 41-48
Persistent link: https://www.econbiz.de/10011309569
Saved in:
6
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
7
Corporate identity antecedents and components : toward a theoretical framework
Kitchen, Philip J.
;
Tourky, Marwa E.
;
Dean, Dianne
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
4
,
pp. 263-284
Persistent link: https://www.econbiz.de/10010202904
Saved in:
8
Marketing public relations: conceptual legitimacy or window dressing?
Kitchen, Philip J.
;
Papasolomou, Ioanna C.
- In:
A reader in marketing communications
,
(pp. 135-155)
.
2005
Persistent link: https://www.econbiz.de/10003292725
Saved in:
9
The role of corporate identity in CSR implementation : an integrative framework
Tourky, Marwa
;
Kitchen, Philip J.
;
Shaalan, Ahmed
- In:
Journal of business research : JBR
117
(
2020
),
pp. 694-706
Persistent link: https://www.econbiz.de/10012288093
Saved in:
10
Public relations : principles and practice
Kitchen, Philip J.
(
contributor
)
-
1997
-
1. ed.
Persistent link: https://www.econbiz.de/10004379892
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