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Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
Ko, Eunju; Chun, Eunha; Soong, Sangah; Mattila, Pekka - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10010519598
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Green marketing' functions in building corporate image in the retail setting
Ko, Eunju; Hwang, Yoo Kyung; Kim, Eun Young - In: Journal of business research : JBR 66 (2013) 10, pp. 1709-1715
Persistent link: https://www.econbiz.de/10009772387
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Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju; Phau, Ian; Aiello, Gaetano - In: Journal of business research : JBR 69 (2016) 12, pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
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Comparison of benefits of radio frequency identification : implications for business strategic performance in the US and Korean retailers
Kim, Eun Young; Ko, Eunju; Kim, HaeJung; Koh, Chang E. - In: Industrial marketing management : the international … 37 (2008) 7, pp. 797-806
Persistent link: https://www.econbiz.de/10003781845
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"Trading up": a consumption value approach
Ko, Eunju; Sung, Heewon - In: Cross-cultural buyer behavior, (pp. 115-137). 2007
Persistent link: https://www.econbiz.de/10003478294
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Modeling consumer adoption of mobile shopping for fashion products in Korea
Ko, Eunju; Kim, Eun Young; Lee, Eun Kyung - In: Psychology & marketing 26 (2009) 7, pp. 669-687
Persistent link: https://www.econbiz.de/10003874132
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How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
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Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 68 (2015) 6, pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
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Special issue: Fashion marketing and consumption of luxury brands
Ko, Eunju (contributor) - 2012
Persistent link: https://www.econbiz.de/10009618386
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Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.; Ko, Eunju - In: Journal of business research : JBR 65 (2012) 10, pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137