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~person:"Ko, Eunju"
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Consumer behaviour
54
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54
Luxury goods
25
Luxusgüter
25
Brand management
24
Fashion
24
Markenführung
24
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24
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13
Markenartikel
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Beziehungsmarketing
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Internet marketing
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Kundenwert
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Marketingmanagement
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Advertising
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Language
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English
56
Author
All
Ko, Eunju
Han, Heesup
119
Belk, Russell W.
114
Mattila, Anna S.
105
Grunert, Klaus G.
102
Phau, Ian
102
Grewal, Dhruv
94
Huber, Frank
92
Lusk, Jayson L.
86
Khare, Arpita
85
Swoboda, Bernhard
85
Bauer, Hans H.
84
Foxall, Gordon R.
82
Herrmann, Andreas
82
Sheth, Jagdish N.
82
Wiedmann, Klaus-Peter
80
Gierl, Heribert
79
Usman, Osly
76
Dwivedi, Yogesh Kumar
69
Loureiro, Sandra Maria Correia
68
Nayga, Rodolfo M.
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Septianto, Felix
67
Stavins, Joanna
67
Laroche, Michel
66
Wansink, Brian
65
Rudolph, Thomas
64
Verhoef, Peter C.
64
Schramm-Klein, Hanna
63
Bruwer, Johan
61
Janssen, Maarten C. W.
59
Paul, Justin
59
Walsh, Gianfranco
59
Pantano, Eleonora
58
Chintagunta, Pradeep K.
57
Jang, Soocheong
57
Gröppel-Klein, Andrea
56
Rajagopal
55
Thøgersen, John
55
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Journal of business research : JBR
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Advances in culture, tourism and hospitality research
1
Cross-cultural buyer behavior
1
Emerald insight
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Retail & Distribution Management
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Psychology & marketing
1
Social and environmental issues in advertising
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
55
Other ZBW resources
1
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1
Exploring SNS as a consumer tool for
retail
therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
Ko, Eunju
;
Chun, Eunha
;
Soong, Sangah
;
Mattila, Pekka
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10010519598
Saved in:
2
Green marketing' functions in building corporate image in the
retail
setting
Ko, Eunju
;
Hwang, Yoo Kyung
;
Kim, Eun Young
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1709-1715
Persistent link: https://www.econbiz.de/10009772387
Saved in:
3
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
4
Comparison of benefits of radio frequency identification : implications for business strategic performance in the US and Korean retailers
Kim, Eun Young
;
Ko, Eunju
;
Kim, HaeJung
;
Koh, Chang E.
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 797-806
Persistent link: https://www.econbiz.de/10003781845
Saved in:
5
"Trading up": a consumption value approach
Ko, Eunju
;
Sung, Heewon
- In:
Cross-cultural buyer behavior
,
(pp. 115-137)
.
2007
Persistent link: https://www.econbiz.de/10003478294
Saved in:
6
Modeling consumer adoption of mobile shopping for fashion products in Korea
Ko, Eunju
;
Kim, Eun Young
;
Lee, Eun Kyung
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 669-687
Persistent link: https://www.econbiz.de/10003874132
Saved in:
7
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
8
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
9
Special issue: Fashion marketing and consumption of luxury brands
Ko, Eunju
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009618386
Saved in:
10
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
Saved in:
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