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~person:"Ko, Eunju"
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Consumer behaviour
54
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54
Luxury goods
26
Luxusgüter
26
Fashion
25
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25
Brand management
24
Markenführung
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purchase intention
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Ko, Eunju
Bruhn, Manfred
145
Homburg, Christian
139
Han, Heesup
131
Huber, Frank
124
Belk, Russell W.
116
Bauer, Hans H.
114
Herrmann, Andreas
112
Wiedmann, Klaus-Peter
108
Mattila, Anna S.
105
Grunert, Klaus G.
100
Sheth, Jagdish N.
98
Kumar, V.
93
Phau, Ian
86
Verhoef, Peter C.
86
Lusk, Jayson L.
85
Gierl, Heribert
84
Grewal, Dhruv
83
Usman, Osly
77
Dwivedi, Yogesh Kumar
76
Khare, Arpita
74
Foxall, Gordon R.
73
Loureiro, Sandra Maria Correia
73
Cutler, David M.
71
Bagozzi, Richard P.
69
Thaichon, Park
68
Walsh, Gianfranco
68
Hollebeek, Linda D.
67
Septianto, Felix
67
Wansink, Brian
67
Nayga, Rodolfo M.
66
Piller, Frank T.
65
Stavins, Joanna
65
Agarwal, Sumit
64
Paul, Justin
64
Jang, Soocheong
63
Henke, Klaus-Dirk
60
Propper, Carol
60
Spiller, Achim
59
Woodside, Arch G.
59
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Journal of business research : JBR
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Advances in culture, tourism and hospitality research
1
Cross-cultural buyer behavior
1
Emerald insight
1
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of consumer studies
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International marketing review
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Social and environmental issues in advertising
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
59
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1
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
2
Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters
Choi, Eunha
;
Ko, Eunju
;
Kim, Angella J.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5827-5832
Persistent link: https://www.econbiz.de/10011597521
Saved in:
3
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
4
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
5
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
6
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
7
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
8
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
Saved in:
9
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
10
SNS users' para-social relationships with celebrities : social media effects on purchase intentions
Kim, Hyojin
;
Ko, Eunju
;
Kim, Juran
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10011407175
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