//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kotler, Philip"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Winning new business : essenti...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
222
Marketingmanagement
100
Marketing management
74
Marketing theory
31
Marketingtheorie
31
Theorie
31
Theory
31
Strategisches Management
21
USA
21
United States
20
Soziomarketing
15
Management
13
Einführung
11
Marktforschung
11
Strategic management
11
Beziehungsmarketing
10
Relationship marketing
10
Nonprofit-Organisation
9
Kundenmanagement
8
Lehrbuch
7
Online-Marketing
7
Social marketing
7
Absatz
6
Corporate Social Responsibility
6
Internet marketing
6
Betriebswirtschaftslehre
5
Business economics
5
Markenpolitik
5
Marketingstrategie
5
Nonprofit organization
5
Selling
5
Social Marketing
5
Tourismus
5
Verkauf
5
Absatzplanung
4
Absatzpolitik
4
Asien
4
Brand management
4
Corporate social responsibility
4
Digitalisierung
4
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Book / Working Paper
247
Article
16
Type of publication (narrower categories)
All
Lehrbuch
69
Textbook
55
Glossar enthalten
17
Glossary included
17
Collection of articles of several authors
11
Sammelwerk
11
Aufsatz im Buch
9
Book section
9
Case study
9
Fallstudie
9
Einführung
8
Article in journal
5
Aufsatz in Zeitschrift
5
Bibliographie
4
Guidebook
4
Ratgeber
4
Aufsatzsammlung
3
Reprint
3
Collection of articles written by one author
2
Interview
2
Sammlung
2
Aufgabensammlung
1
Bibliografie enthalten
1
Bibliography included
1
Enzyklopädie
1
Fachkunde
1
Mehrbändiges Werk
1
Multi-volume publication
1
Nachschlagewerk
1
Reference book
1
more ...
less ...
Language
All
English
196
German
56
Undetermined
7
French
5
Author
All
Kotler, Philip
Bruhn, Manfred
313
Meffert, Heribert
274
Pepels, Werner
219
Homburg, Christian
178
Wiedmann, Klaus-Peter
155
Huber, Frank
145
Belz, Christian
120
Bauer, Hans H.
115
Fritz, Wolfgang
103
Diller, Hermann
97
Tomczak, Torsten
97
Irwin, Scott H.
94
Esch, Franz-Rudolf
86
Kreutzer, Ralf T.
77
Ahlert, Dieter
76
Backhaus, Klaus
76
Kleinaltenkamp, Michael
72
Kuß, Alfred
72
Kaiser, Harry M.
68
Burmann, Christoph
67
Kirchgeorg, Manfred
67
Sheth, Jagdish N.
67
Heinemann, Gerrit
66
Reinecke, Sven
65
Sträßer, Anne-Katrin
65
Albers, Sönke
62
Wilson, William W.
62
Good, Darrel L.
61
McDonald, Malcolm
61
Unger, Fritz
59
Silberer, Günter
58
Dichtl, Erwin
53
Olbrich, Rainer
53
Weis, Hans Christian
53
Wirtz, Bernd W.
53
Aaker, David A.
51
Jabbar, Mohammad A.
51
Krafft, Manfred
50
Armstrong, Gary
49
more ...
less ...
Institution
All
Pearson Studium
4
AMACOM
1
Campus Verlag
1
Pearson Deutschland GmbH
1
Published in...
All
Legends in marketing
11
Always learning
7
wi - Wirtschaft
6
The Prentice-Hall series in marketing
3
Does marketing need reform? : fresh perspectives on the future
2
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
2
Harvard business review : HBR
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Pearson one series
2
Springer eBook Collection
2
SpringerLink / Bücher
2
wi / wirtschaft
2
wi wirtschaft
2
Always Learning
1
Business for Professionals
1
EBL-Schweitzer
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Holt, Rinehart and Winston marketing series
1
Journal of customer behaviour
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Legends in marketing series
1
Macromarketing - a global focus ; Vol. 4
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
Palgrave Executive Essentials
1
Pearson Education International
1
Pearson Global edition
1
Pearson one
1
Perspectives marketing
1
Prentice Hall marketing
1
Prentice-Hall International editions
1
Springer Business Cases
1
Springer eBook Collection / Business and Economics
1
Sunrise ... sunset : challenging the myth of industrial obsolescence
1
The Prentice Hall series in marketing
1
The journal of business strategy
1
wi - Wirtschaft / Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
163
USB Cologne (EcoSocSci)
100
Showing
1
-
10
of
263
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
2
Principles of
marketing
Kotler, Philip
-
1986
-
3. ed
Persistent link: https://www.econbiz.de/10000696917
Saved in:
3
Marketing
: an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
4
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
5
Marketing
-Management : Analyse, Planung, Umsetzung und Steuerung
Kotler, Philip
;
Bliemel, Friedhelm
-
1992
-
7., vollst. neu bearb. und für den dt. Sprachraum erw. Aufl.
Philip Kotler/Friedhelm Bliemel:
Marketing
-Management. Analyse, Planung, Umsetzung und Steuerung. Siebte, für den …
Persistent link: https://www.econbiz.de/10000093129
Saved in:
6
Marketing
management : analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed
Persistent link: https://www.econbiz.de/10000027242
Saved in:
7
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
8
Marketing
management : analysis, planning, and control
Kotler, Philip
-
1967
Persistent link: https://www.econbiz.de/10000566785
Saved in:
9
Marketing
: Märkte schaffen, erobern und beherrschen
Kotler, Philip
-
1999
Persistent link: https://www.econbiz.de/10001404192
Saved in:
10
Marketing
: an introduction
Kotler, Philip
;
Armstrong, Gary
-
1997
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10000602504
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->