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Ingredient branding : making the invisible visible

Kotler, Philip; Pförtsch, Waldemar A. - 2010

Persistent link: https://www.econbiz.de/10003874924

B2B brand management : with 7 tables

Kotler, Philip; Pförtsch, Waldemar A. - 2006

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Country as brand, product and beyond: a place marketing and brand management perspective

Kotler, Philip; Gertner, David - In: Destination branding : creating the unique destination …, (pp. 40-56). 2008

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Branding in B2B firms

Keller, Kevin Lane; Kotler, Philip - In: Handbook of business-to-business marketing, (pp. 208-225). 2012

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Ingredient Branding : Making the Invisible Visible

Kotler, Philip - 2010

identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can …, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies … in the future. TOC:Branding Ingredients.- Basics of Ingredient Branding.- Intel Inside - the Ingredient Branding Success …