Similar Search Results

High visibility : transforming your personal and professional brand

Rein, Irving J.; Kotler, Philip; Hamlin, Michael; … - 2006 - 3rd ed

Persistent link: https://www.econbiz.de/10013469206

Ingredient branding : making the invisible visible

Kotler, Philip; Pförtsch, Waldemar A. - 2010

Persistent link: https://www.econbiz.de/10003874924

B2B brand management : with 7 tables

Kotler, Philip; Pförtsch, Waldemar A. - 2006

Persistent link: https://www.econbiz.de/10003307857

Country as brand, product and beyond: a place marketing and brand management perspective

Kotler, Philip; Gertner, David - In: Destination branding : creating the unique destination …, (pp. 40-56). 2008

Persistent link: https://www.econbiz.de/10003845375

Branding in B2B firms

Keller, Kevin Lane; Kotler, Philip - In: Handbook of business-to-business marketing, (pp. 208-225). 2012

Persistent link: https://www.econbiz.de/10009500169

Ingredient Branding : Making the Invisible Visible

Kotler, Philip - 2010

, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies … identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can … successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed …