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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed
Persistent link: https://www.econbiz.de/10000835995
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Principles of marketing
Kotler, Philip - 1986 - 3. ed
Persistent link: https://www.econbiz.de/10000696917
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Marketing : an introduction
Kotler, Philip; Armstrong, Gary - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000858634
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Transformational sales : making a difference with strategic customers
Kotler, Philip; Dingena, Marian; Pförtsch, Waldemar A. - 2016
Persistent link: https://www.econbiz.de/10014010743
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Transformational Sales : Making a Difference with Strategic Customers
Kotler, Philip - 2016 - 1st ed. 2016
Introduction -- Driving Change with Strategic Customers -- Setting the Joint Transformation Agenda -- Guiding Customer Business Transformation -- Enabling Internal Transformation -- Undertaking the Transformative Journey.
Persistent link: https://www.econbiz.de/10014017830
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1996 - 5th ed
Persistent link: https://www.econbiz.de/10000549498
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Social marketing : strategies for changing public behavior
Kotler, Philip; Roberto, Eduardo L. - 1989 - 1. pr
Persistent link: https://www.econbiz.de/10000507174
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Marketing-Management : Analyse, Planung, Umsetzung und Steuerung
Kotler, Philip; Bliemel, Friedhelm - 1995 - 8., vollständig neu bearb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10000533298
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Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip - 1977 - Dt. Uebers. d. 2. Aufl., ungekuerzte Studienausg.
Persistent link: https://www.econbiz.de/10000049354
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Arbeitsbuch zu Marketing-Management
Kotler, Philip - 1975 - 2. Aufl
Persistent link: https://www.econbiz.de/10000077532