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Kotler, Philip
Wagner, Joachim
178
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109
Schaltegger, Stefan
99
Görg, Holger
95
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66
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65
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63
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62
Batabyal, Amitrajeet A.
60
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60
Estrin, Saul
59
Kraus, Sascha
58
Siddiqui, Danish Ahmed
58
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58
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57
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57
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56
Konings, Jozef
54
Kumar, V.
54
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52
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51
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50
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49
Girma, Sourafel
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48
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47
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47
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ECONIS (ZBW)
101
USB Cologne (EcoSocSci)
24
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1
Laterales Marketing für echte Innovationen : auf Abwegen zum Erfolg
Kotler, Philip
;
Trías de Bes, Fernando
-
2005
Persistent link: https://www.econbiz.de/10002470490
Saved in:
2
Entrepreneurial marketing : beyond professionalism to
creativity
, leadership, and sustainability
Kotler, Philip
;
Kartajaya, Hermawan
;
Hooi, Den Huan
; …
-
2023
"Marketing legend Phil Kotler and his colleagues explain why the conventional "professional" approach to marketing is no longer enough. Marketers must be more entrepreneurial, creative, and risk-taking, if they are to adapt to the challenges of the post-pandemic digital world. Entrepreneurial...
Persistent link: https://www.econbiz.de/10013462527
Saved in:
3
Laterales Marketing für echte Innovationen : auf Abwegen zum Erfolg
Kotler, Philip
;
Trías de Bes, Fernando
-
2005
Persistent link: https://www.econbiz.de/10004844899
Saved in:
4
Marketing : an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
5
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
6
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
7
Marketing management and strategy : a reader
Kotler, Philip
(
ed.
);
Cox, Keith
(
contributor
)
-
1980
-
Rev. ed.
Persistent link: https://www.econbiz.de/10000582543
Saved in:
8
Social marketing : strategies for changing public behavior
Kotler, Philip
;
Roberto, Eduardo L.
-
1989
-
1. pr
Persistent link: https://www.econbiz.de/10000507174
Saved in:
9
Grundlagen des Marketing
Kotler, Philip
(
contributor
);
Walther, Werner
(
contributor
)
-
1999
-
2., überarb. Aufl.
Rezension: Neben Kotlers "
Marketing-Management
" (ID 33/95; 9. Auflage in dieser Nr.) das Hochschullehrbuch schlechthin …
Persistent link: https://www.econbiz.de/10000677457
Saved in:
10
Marketing-Management
: Analyse, Planung, Umsetzung und Steuerung
Kotler, Philip
;
Bliemel, Friedhelm
-
1995
-
8., vollständig neu bearb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10000533298
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