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Laterales Marketing für echte Innovationen : auf Abwegen zum Erfolg
Kotler, Philip; Trías de Bes, Fernando - 2005
Persistent link: https://www.econbiz.de/10002470490
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Entrepreneurial marketing : beyond professionalism to creativity, leadership, and sustainability
Kotler, Philip; Kartajaya, Hermawan; Hooi, Den Huan; … - 2023
"Marketing legend Phil Kotler and his colleagues explain why the conventional "professional" approach to marketing is no longer enough. Marketers must be more entrepreneurial, creative, and risk-taking, if they are to adapt to the challenges of the post-pandemic digital world. Entrepreneurial...
Persistent link: https://www.econbiz.de/10013462527
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Laterales Marketing für echte Innovationen : auf Abwegen zum Erfolg
Kotler, Philip; Trías de Bes, Fernando - 2005
Persistent link: https://www.econbiz.de/10004844899
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Marketing : an introduction
Kotler, Philip; Armstrong, Gary - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000858634
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed
Persistent link: https://www.econbiz.de/10000835995
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1996 - 5th ed
Persistent link: https://www.econbiz.de/10000549498
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Marketing management and strategy : a reader
Kotler, Philip (ed.); Cox, Keith (contributor) - 1980 - Rev. ed.
Persistent link: https://www.econbiz.de/10000582543
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Social marketing : strategies for changing public behavior
Kotler, Philip; Roberto, Eduardo L. - 1989 - 1. pr
Persistent link: https://www.econbiz.de/10000507174
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Grundlagen des Marketing
Kotler, Philip (contributor); Walther, Werner (contributor) - 1999 - 2., überarb. Aufl.
Rezension: Neben Kotlers "Marketing-Management" (ID 33/95; 9. Auflage in dieser Nr.) das Hochschullehrbuch schlechthin …
Persistent link: https://www.econbiz.de/10000677457
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Marketing-Management : Analyse, Planung, Umsetzung und Steuerung
Kotler, Philip; Bliemel, Friedhelm - 1995 - 8., vollständig neu bearb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10000533298