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Using sublexical priming to enhance brand name phonetic symbolism effects in young children

Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia; … - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 565-577

Persistent link: https://www.econbiz.de/10011780874

Communicating product size using sound and shape symbolism

Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia; … - In: The journal of product & brand management 24 (2015) 5, pp. 472-480

Persistent link: https://www.econbiz.de/10011443022

Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments

Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia - In: The journal of brand management : an international journal 25 (2018) 4, pp. 384-394

Persistent link: https://www.econbiz.de/10011885067

Names versus faces : examining spokesperson-based congruency effects in advertising

Ilicic, Jasmina; Baxter, Stacey; Kulczynski, Alicia - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 62-81

Persistent link: https://www.econbiz.de/10010519631

The impact of age on consumer attachment to celebrities and endorsed brand attachment

IIicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia - In: The journal of brand management : an international journal 23 (2016) 3, pp. 273-288

Persistent link: https://www.econbiz.de/10011477671

For all to see : social risk and observable complaining on Facebook

Armstrong, Christine; Kulczynski, Alicia; Brennan, Stacey - In: European journal of marketing 56 (2022) 1, pp. 31-71

Persistent link: https://www.econbiz.de/10012798636

Take the pressure down : investigating the influence of peer pressure on participation desire in child-oriented brand communities

Hook, Margurite; Kulczynski, Alicia - In: Journal of strategic marketing 29 (2021) 8, pp. 690-705

Persistent link: https://www.econbiz.de/10012653605

Cue the complaint : the visual cues of Facebook business pages and their influence on consumer complaint behaviour

Armstrong, Christine; Kulczynski, Alicia; Brennan, Stacey - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 11/12, pp. 1027-1057

Persistent link: https://www.econbiz.de/10012623852

Ads aimed at dads : exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies

Baxter, Stacey M.; Kulczynski, Alicia; Ilicic, Jasmina - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 970-982

Persistent link: https://www.econbiz.de/10011644537

Keeping it real : examining the influence of co-branding authenticity in cause-related marketing

Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia - In: The journal of brand management : an international journal 26 (2019) 1, pp. 49-59

Persistent link: https://www.econbiz.de/10012060040