Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, V."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An integrated framework for cu...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
80
Relationship marketing
80
Consumer behaviour
36
Konsumentenverhalten
36
Kundenwert
33
Customer value
29
Marketing management
19
Marketingmanagement
19
Customer satisfaction
12
Kundenzufriedenheit
12
USA
11
United States
11
Kundenmanagement
10
Measurement
10
Messung
10
Customer integration
9
Kundenintegration
9
Brand image
8
Brand management
8
Firm performance
8
Markenführung
8
Markenimage
8
Marketing theory
8
Marketingtheorie
8
Performance measurement
8
Performance-Messung
8
Unternehmenserfolg
8
Theorie
7
Theory
7
customer lifetime value
7
Einzelhandel
6
Market research
6
Marktforschung
6
Retail trade
6
Viral marketing
6
Virales Marketing
6
customer engagement
6
B-to-B-Marketing
5
Business-to-business marketing
5
Customer engagement
5
more ...
less ...
Online availability
All
Undetermined
36
Free
1
Type of publication
All
Article
76
Book / Working Paper
23
Type of publication (narrower categories)
All
Article in journal
65
Aufsatz in Zeitschrift
65
Aufsatz im Buch
11
Book section
11
Festschrift
7
Lehrbuch
5
Arbeitspapier
2
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Glossar enthalten
2
Glossary included
2
Graue Literatur
2
Non-commercial literature
2
Sammelwerk
2
Textbook
2
Working Paper
2
Collection of articles written by one author
1
Einführung
1
Lehrmittel
1
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
Sammlung
1
more ...
less ...
Language
All
English
97
German
2
Author
All
Kumar, V.
Bruhn, Manfred
174
Homburg, Christian
173
Oswald, Andrew J.
161
Han, Heesup
155
Bauer, Hans H.
141
Dercon, Stefan
141
Huber, Frank
137
Clark, Andrew E.
134
Mattila, Anna S.
125
Stutzer, Alois
120
Herrmann, Andreas
118
Belk, Russell W.
116
Frey, Bruno S.
112
Wiedmann, Klaus-Peter
111
Grunert, Klaus G.
103
Blanchflower, David G.
102
Sheth, Jagdish N.
99
Grewal, Dhruv
97
Powdthavee, Nattavudh
94
Phau, Ian
92
Verhoef, Peter C.
91
Asongu, Simplice
87
Jang, Soocheong
86
Welsch, Heinz
86
Lusk, Jayson L.
85
Spiller, Achim
85
Dwivedi, Yogesh Kumar
84
Gierl, Heribert
84
Usman, Osly
84
Law, Chun Hung Roberts
83
Helliwell, John F.
81
Loureiro, Sandra Maria Correia
80
Wagner, Gert G.
79
Walsh, Gianfranco
79
Khare, Arpita
78
Mekonnen, Alemu
77
Siciliani, Luigi
76
Bagozzi, Richard P.
74
Foxall, Gordon R.
73
more ...
less ...
Institution
All
INSEAD
1
Springer-Verlag GmbH
1
Published in...
All
Journal of marketing
12
Journal of marketing research : JMR
11
Journal of the Academy of Marketing Science
10
Legends in marketing
7
Journal of international marketing
5
Journal of retailing
3
MSI reports : working paper series
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
SpringerLink / Bücher
3
Handbook of research on customer equity in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of forecasting
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Springer Texts in Business and Economics
2
Springer texts in business and economics
2
Customer engagement marketing
1
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer engagement
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International marketing ; Vol. V
1
Journal of service research
1
Journal of service research : JSR
1
MIT sloan management review
1
Marketing - wie Sie Kunden gewinnen und halten
1
Marketing mix decisions : new perspectives and practices
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Palgrave Executive Essentials
1
Psychology & marketing
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
Review of marketing research
1
Springer eBook Collection / Business and Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
99
Showing
1
-
10
of
99
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
2
Assessing the influence of economic and customer experience factors on service purchase behaviors
Kumar, V.
;
Umashankar, Nita
;
Kim, Kihyun Hannah
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 673-692
Persistent link: https://www.econbiz.de/10010468408
Saved in:
3
Do loyal customers really pay more for services?
Umashankar, Nita
;
Bhagwat, Yashoda
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011779520
Saved in:
4
Assessing the impact of customer concentration on initial public offering and balance sheet-based outcomes
Saboo, Alok R.
;
Kumar, V.
;
Anand, Ankit
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 42-61
Persistent link: https://www.econbiz.de/10011776890
Saved in:
5
Customer engagement : the construct, antecedents, and consequences
Pansari, Anita
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
Saved in:
6
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
7
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Saved in:
8
Enhancing financial performance : the power of customer metrics
Kumar, V.
;
Umashankar, Nita
- In:
Handbook of marketing and finance
,
(pp. 9-42)
.
2012
Persistent link: https://www.econbiz.de/10009552536
Saved in:
9
Building and sustaining profitable customer loyalty for the 21st century
Kumar, V.
;
Shah, Denish
-
2009
Persistent link: https://www.econbiz.de/10003836466
Saved in:
10
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
