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Kumar, V.
Oswald, Andrew J.
161
Clark, Andrew E.
139
Homburg, Christian
138
Bruhn, Manfred
137
Kotler, Philip
125
Stutzer, Alois
118
Blanchflower, David G.
102
Frey, Bruno S.
98
Powdthavee, Nattavudh
94
Eling, Martin
92
Helliwell, John F.
81
Meffert, Heribert
81
Welsch, Heinz
79
Han, Heesup
77
Wagner, Gert G.
72
Graham, Carol
64
Pepels, Werner
64
Schmeiser, Hato
63
Wolfers, Justin
60
Kunreuther, Howard
59
Knabe, Andreas
57
Bauer, Hans H.
54
Bjørnskov, Christian
54
Gründl, Helmut
54
Senik-Leygonie, Claudia
54
Akay, Alpaslan
53
Proto, Eugenio
52
Easterlin, Richard A.
51
Farny, Dieter
51
Ferrer-i-Carbonell, Ada
50
Stevenson, Betsey
50
D'Ambrosio, Conchita
49
Becchetti, Leonardo
48
Frijters, Paul
48
Gulácsi, László
47
Tomczak, Torsten
47
Wiedmann, Klaus-Peter
47
Keller, Kevin Lane
45
Binder, Martin
44
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Journal of marketing
9
Journal of the Academy of Marketing Science
7
Legends in marketing
5
Journal of marketing research : JMR
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of retailing
2
Handbook of marketing and finance
1
Handbook of research on customer engagement
1
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
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1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service research
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MIT sloan management review
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Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing mix decisions : new perspectives and practices
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Marketing-mix strategies - distribution strategy and pricing strategy
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The Routledge companion to strategic marketing
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ECONIS (ZBW)
48
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1
Unlocking the power of marketing : understanding the links between
customer
mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
2
Enhancing financial performance : the power of
customer
metrics
Kumar, V.
;
Umashankar, Nita
- In:
Handbook of marketing and finance
,
(pp. 9-42)
.
2012
Persistent link: https://www.econbiz.de/10009552536
Saved in:
3
Customer
engagement : the construct, antecedents, and consequences
Pansari, Anita
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
Saved in:
4
Why do salespeople quit? : an empirical examination of own and peer effects on salesperson turnover behavior
Sunder, Sarang
;
Kumar, V.
;
Goreczny, Ashley
;
Maurer, Todd
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 381-397
Persistent link: https://www.econbiz.de/10011697433
Saved in:
5
Assessing the influence of economic and
customer
experience factors on service purchase behaviors
Kumar, V.
;
Umashankar, Nita
;
Kim, Kihyun Hannah
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 673-692
Persistent link: https://www.econbiz.de/10010468408
Saved in:
6
Introduction : is
customer
satisfaction
(ir)relevant as a metric
Kumar, V.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 108-109
Persistent link: https://www.econbiz.de/10011591208
Saved in:
7
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Saved in:
8
Do loyal customers really pay more for services?
Umashankar, Nita
;
Bhagwat, Yashoda
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011779520
Saved in:
9
Assessing the impact of
customer
concentration on initial public offering and balance sheet-based outcomes
Saboo, Alok R.
;
Kumar, V.
;
Anand, Ankit
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 42-61
Persistent link: https://www.econbiz.de/10011776890
Saved in:
10
Building and sustaining profitable
customer
loyalty for the 21st century
Kumar, V.
;
Shah, Denish
-
2009
Persistent link: https://www.econbiz.de/10003836466
Saved in:
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