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~person:"Laczniak, Gene R."
~subject:"Germany"
~subject:"Marketing"
~type:"article"
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Laczniak, Gene R.
Mitev, Ariel Zoltán
32
Good, Darrel
29
Keszey, Tamara
29
Gyulavári, Tamás
27
Gáti, Mirkó
27
Irwin, Scott H.
26
Bauer, András
24
Kenesei, Zsófia
24
Horváth, Dóra
23
Meffert, Heribert
22
Neulinger, Ágnes
22
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21
Homburg, Christian
20
Rubóczky, István
19
Spiller, Achim
19
Berács, József
18
Brorsen, B. Wade
18
Simon, Judit
18
Csordás, Tamás
17
Griffith, Garry R.
17
Hudetz, Kai
17
Kaiser, Harry M.
17
Leeflang, Peter
17
Wiedmann, Klaus-Peter
17
Bruhn, Manfred
16
Kolos, Krisztina
16
Kotler, Philip
16
Zulauf, Carl
16
Reinecke, Sven
15
Bauer, Hans H.
14
Layton, Roger A.
14
Malota, Erzsébet
14
O'Cass, AG
14
Agárdi, Irma
13
Hanssens, Dominique M.
13
Hruschka, Harald
13
Irwin, Scott
13
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13
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Journal of macromarketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Business and politics : B&P
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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1
Journal of business research : JBR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Macromarketing - a global focus ; Vol. 2
1
Marketing and the common good : essays from Notre Dame on societal impact
1
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ECONIS (ZBW)
15
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1
Growth versus retrenchement strategies in
marketing
: the Australian experience
Pecotich, Anthony
- In:
International journal of research in marketing : IJRM ; …
2
(
1985
)
4
,
pp. 273-286
Persistent link: https://www.econbiz.de/10001041177
Saved in:
2
Conceptualisations of the consumer in
marketing
thought
Kennedy, Ann-Marie
;
Laczniak, Gene R.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
Saved in:
3
The role of normative
marketing
ethics
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 401-407
Persistent link: https://www.econbiz.de/10011980212
Saved in:
4
Religion-motivated enterprises in the marketplace : a macromarketing inquiry
Klein, Thomas A.
;
Laczniak, Gene R.
;
Santos, Nicholas J. C.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10011657526
Saved in:
5
The "integrative justice model" as transformative justice for base-of-the-pyramid
marketing
Santos, Nicholas J. C.
;
Laczniak, Gene R.
;
Facca-Miess, …
- In:
Journal of business ethics : JOBE
126
(
2015
)
4
,
pp. 697-707
Persistent link: https://www.econbiz.de/10010481706
Saved in:
6
Marketing
to the base of the pyramid : a corporate responsibility approach with case inspired strategies
Santos, Nicholas J. C.
;
Laczniak, Gene R.
- In:
Business and politics : B&P
14
(
2012
)
1
,
pp. 1-42
Persistent link: https://www.econbiz.de/10009631555
Saved in:
7
Caritas in veritate : updating catholic social teaching for responsible
marketing
strategy
Laczniak, Gene R.
;
Klein, Thomas A.
;
Murphy, Patrick E.
- In:
Marketing and the common good : essays from Notre Dame …
,
(pp. 105-118)
.
2014
Persistent link: https://www.econbiz.de/10009774185
Saved in:
8
Normative perspectives for ethical and socially responsible
marketing
Laczniak, Gene R.
;
Murphy, Patrick E.
-
2009
Persistent link: https://www.econbiz.de/10003876280
Saved in:
9
The integrative justice model for
marketing
to the poor : an extension of S-D logic to distributive justice and macromarketing
Laczniak, Gene R.
;
Santos, Nicholas J. C.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 135-147
Persistent link: https://www.econbiz.de/10009154836
Saved in:
10
Stakeholder theory and
marketing
: moving from a firm-centric to a societal perspective
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 284-292
Persistent link: https://www.econbiz.de/10009679199
Saved in:
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