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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Lusk, Jayson L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Value brands : cheap or trendy...
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Subject
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Konsumentenverhalten
Mode
Consumer behaviour
368
Brand management
87
Markenführung
86
Brand image
72
Markenimage
71
Brand
51
Markenartikel
51
Luxury goods
40
Luxusgüter
40
Advertising effects
37
Werbewirkung
37
Beziehungsmarketing
36
Relationship marketing
36
Willingness to pay
36
Zahlungsbereitschaftsanalyse
36
Experiment
34
Emotion
31
Advertising
27
Australia
26
USA
25
United States
25
Werbung
24
Internet marketing
22
Online-Marketing
22
Customer satisfaction
21
Kundenzufriedenheit
20
Social Web
20
Social web
20
Australien
17
Fashion
17
Food
17
Lebensmittel
17
Viral marketing
17
Virales Marketing
17
Cultural identity
16
Kulturelle Identität
16
Online retailing
16
Online-Handel
16
Designation of origin
15
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All
Undetermined
158
Free
27
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Article
317
Book / Working Paper
27
Type of publication (narrower categories)
All
Article in journal
305
Aufsatz in Zeitschrift
305
Aufsatz im Buch
18
Book section
18
Collection of articles of several authors
9
Sammelwerk
9
Arbeitspapier
3
Conference paper
3
Graue Literatur
3
Konferenzbeitrag
3
Non-commercial literature
3
Working Paper
3
Reprint
2
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Language
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English
344
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Lusk, Jayson L.
Pelsmacker, Patrick de
Phau, Ian
Han, Heesup
116
Belk, Russell W.
111
Mattila, Anna S.
98
Grunert, Klaus G.
92
Huber, Frank
81
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Septianto, Felix
67
Agarwal, Sumit
66
Nayga, Rodolfo M.
66
Stavins, Joanna
66
Foxall, Gordon R.
64
Ko, Eunju
63
Paul, Justin
63
Wansink, Brian
63
Jang, Soocheong
57
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
56
Verhoef, Peter C.
55
Chintagunta, Pradeep K.
53
Walsh, Gianfranco
53
Warlop, Luk
53
Cherchye, Laurens
51
Thøgersen, John
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rajagopal
50
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Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
Journal of business research : JBR
38
Journal of retailing and consumer services
15
American journal of agricultural economics
11
Applied economic perspectives and policy
10
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Food policy : economics planning and politics of food and agriculture
7
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of international consumer marketing
6
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of business ethics : JOBE
5
Journal of marketing communications
5
European review of agricultural economics : ERAE
4
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of agricultural and applied economics
4
Journal of economic behavior & organization : JEBO
4
Journal of electronic commerce research : JECR
4
Australasian marketing journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
3
European journal of marketing : EJM
3
Health economics
3
International journal of retail & distribution management
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Psychology & marketing
3
The journal of consumer marketing
3
Agricultural economics : the journal of the International Association of Agricultural Economists
2
Applied economics letters
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of wine business research : IJWBR
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of agricultural and applied economics : JAEE
2
Journal of behavioral and experimental economics
2
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Source
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ECONIS (ZBW)
344
Showing
1
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of
344
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
5
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
6
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
7
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
8
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
9
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
10
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
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