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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type:"article"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Mode
Consumer behaviour
241
Brand management
77
Markenführung
77
Brand image
64
Markenimage
64
Brand
45
Markenartikel
44
Advertising effects
36
Werbewirkung
36
Beziehungsmarketing
32
Luxury goods
32
Luxusgüter
32
Relationship marketing
32
Emotion
31
Advertising
24
Werbung
24
Internet marketing
22
Online-Marketing
22
Customer satisfaction
20
Kundenzufriedenheit
20
Social Web
18
Social web
18
Australia
17
Australien
17
Online retailing
16
Online-Handel
16
Viral marketing
16
Virales Marketing
16
Cultural identity
15
Kulturelle Identität
15
Globalisierung
13
Globalization
13
Designation of origin
12
Dienstleistungsqualität
12
Herkunftsbezeichnung
12
Service quality
12
Fashion
11
Jugendliche
11
Marketing management
11
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Undetermined
120
Free
13
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Book / Working Paper
19
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Article in journal
224
Aufsatz in Zeitschrift
224
Aufsatz im Buch
17
Book section
17
Collection of articles of several authors
3
Sammelwerk
3
Conference paper
2
Konferenzbeitrag
2
Reprint
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Language
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English
241
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Han, Heesup
113
Mattila, Anna S.
96
Gierl, Heribert
77
Lusk, Jayson L.
75
Belk, Russell W.
70
Khare, Arpita
69
Dwivedi, Yogesh Kumar
64
Nayga, Rodolfo M.
62
Grewal, Dhruv
61
Herrmann, Andreas
59
Septianto, Felix
59
Bagozzi, Richard P.
57
Jang, Soocheong
57
Ko, Eunju
57
Paul, Justin
55
Choi, Tsan-Ming
51
Walsh, Gianfranco
49
Hollebeek, Linda D.
46
Kim, Jungkeun
45
Sharma, Piyush
44
Wiedmann, Klaus-Peter
44
Diamantopoulos, Adamantios
43
Rajagopal
41
Foxall, Gordon R.
40
Thaichon, Park
40
Bang, Nguyen
39
Das, Gopal
39
Ko, Yong Jae
39
Grunert, Klaus G.
37
Verhoef, Peter C.
37
Vrontis, Demetris
37
Guido, Gianluigi
36
Kim, Seongseop
36
Park, Jungkun
36
Wong, IpKin Anthony
36
Dens, Nathalie
35
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Journal of business research : JBR
37
Journal of retailing and consumer services
15
Journal of promotion management : JPM
10
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Journal of fashion marketing and management
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of international consumer marketing
6
Journal of promotion management : innovations in planning and applied research
6
Journal of business ethics : JOBE
5
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Journal of marketing communications
4
Australasian marketing journal
3
European journal of marketing : EJM
3
International journal of retail & distribution management
3
Psychology & marketing
3
The journal of consumer marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of wine business research : IJWBR
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of travel and tourism marketing
2
Journal of vacation marketing
2
Marketing and multicultural diversity
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
The service industries journal
2
Tourism management : research, policies, practice
2
World review of entrepreneurship, management and sustainable development
2
Young consumers : insight and ideas for responsible marketers
2
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Source
All
ECONIS (ZBW)
241
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241
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
5
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
6
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
7
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
8
Anticipated consumer guilt : an investigation into its antecedents and consequences for fair-trade consumption
Lindenmeier, Jörg
;
Lwin, Michael
;
Andersch, Henrike
; …
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 444-459
Persistent link: https://www.econbiz.de/10011791113
Saved in:
9
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
10
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
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