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Examining consumer risk perceptions of prototypical brands versus me-too brands

Quintal, Vanessa; Phau, Ian - In: Journal of promotion management : JPM 20 (2014) 2, pp. 115-135

Persistent link: https://www.econbiz.de/10010373183

Factors influencing generation Y's purchase intentions of prototypical versus me-too brands

Quintal, Vanessa; Phau, Ian; Sims, Daniel; Cheah, Isaac - In: Journal of retailing and consumer services 30 (2016), pp. 175-183

Persistent link: https://www.econbiz.de/10011473186

Antecedents and outcomes of brand prominence on willingness to buy luxury brands

Cheah, Isaac; Phau, Ian; Chong, Calvin; Shimul, Anwar Sadat - In: Journal of fashion marketing and management 19 (2015) 4, pp. 402-415

Persistent link: https://www.econbiz.de/10011502882

Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies

Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 461-471

Persistent link: https://www.econbiz.de/10011537265

How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns

Nepomuceno, Marcelo Vinhal; Laroche, Michel; Richard, … - In: Journal of retailing and consumer services 21 (2014) 4, pp. 619-629

Persistent link: https://www.econbiz.de/10010388516

A test of the effects of competition on consumer brand selection processes

Laroche, Michel - In: Journal of business research : JBR 31 (1994) 2, pp. 171-181

Persistent link: https://www.econbiz.de/10001171342

Consumer brand categorization for durables with limited problem solving : an empirical test and proposed extension of the Brisoux Laroche model

Church, Nancy J. - In: Journal of economic psychology : research in economic … 6 (1985) 3, pp. 231-253

Persistent link: https://www.econbiz.de/10001007838

Service brand coolness in the construction of brand loyalty : a self-presentation theory approach

Jiménez-Barreto, Jano; Loureiro, Sandra Maria Correia; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-15

Persistent link: https://www.econbiz.de/10013169578

Conceptualising Luxury Brand Attachment : Scale Development and Validation

Shimul, Anwar Sadat - 2020

This paper aims to conceptualise consumer's luxury brand attachment by developing and validating a psychometric scale … scale. Finally, study 5 examines two behavioural indicators of luxury brand attachment. The results show a parsimonious 7 …-item luxury brand attachment scale. The studies confirm that there are major differences among luxury brand attachment …

Persistent link: https://www.econbiz.de/10012837896

Conceptualising attitudes towards brand genuinuity : scale development and validation

Hart, Brian 't; Phau, Ian - In: The journal of brand management : an international journal 29 (2022) 4, pp. 327-340

Persistent link: https://www.econbiz.de/10013270435