//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Thøgersen, John"
~person:"Verhoef, Peter C."
~person:"Wiedmann, Klaus-Peter"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Mode
Viral marketing
Consumer behaviour
356
Brand management
74
Markenführung
74
Beziehungsmarketing
62
Relationship marketing
62
Brand image
55
Markenimage
55
Brand
39
Markenartikel
39
Deutschland
32
Germany
32
Online retailing
30
Online-Handel
30
Advertising effects
29
Werbewirkung
29
Internet marketing
28
Online-Marketing
28
Customer satisfaction
27
Kundenzufriedenheit
27
Luxury goods
26
Luxusgüter
26
Marketing management
26
Marketingmanagement
26
Environmental consciousness
25
Umweltbewusstsein
25
Social Web
23
Social web
23
Emotion
22
Advertising
20
Werbung
20
Virales Marketing
19
Cultural identity
18
Einzelhandel
18
Kulturelle Identität
18
Retail trade
18
Welt
18
World
18
Internet
16
more ...
less ...
Online availability
All
Undetermined
135
Free
33
Type of publication
All
Article
279
Book / Working Paper
75
Type of publication (narrower categories)
All
Article in journal
258
Aufsatz in Zeitschrift
258
Graue Literatur
30
Non-commercial literature
30
Aufsatz im Buch
27
Book section
27
Arbeitspapier
18
Working Paper
18
Collection of articles of several authors
12
Sammelwerk
12
Aufsatzsammlung
6
Hochschulschrift
3
Bibliografie
2
Conference paper
2
Festschrift
2
Handbook
2
Handbuch
2
Konferenzbeitrag
2
Amtliche Publikation
1
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Collection of articles written by one author
1
Fallstudie
1
Literaturbericht
1
Reprint
1
Sammlung
1
Thesis
1
more ...
less ...
Language
All
English
317
German
36
Danish
1
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Thøgersen, John
Verhoef, Peter C.
Wiedmann, Klaus-Peter
Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
96
Grunert, Klaus G.
92
Phau, Ian
85
Lusk, Jayson L.
83
Huber, Frank
82
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Ko, Eunju
65
Stavins, Joanna
65
Agarwal, Sumit
64
Foxall, Gordon R.
63
Paul, Justin
63
Wansink, Brian
63
Jang, Soocheong
57
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
56
Chintagunta, Pradeep K.
53
Walsh, Gianfranco
53
Warlop, Luk
53
Cherchye, Laurens
50
Krishna, Aradhna
50
Rajagopal
50
Hollebeek, Linda D.
49
more ...
less ...
Institution
All
Erasmus Research Institute of Management
3
Gottfried Wilhelm Leibniz Universität Hannover
2
Econometrisch Instituut <Rotterdam>
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Universität Hannover / Institut für Marketing & Management
1
Published in...
All
Journal of business research : JBR
42
Schriftenreihe Marketing, Management
18
Journal of retailing and consumer services
13
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
11
Psychology & marketing
8
The journal of brand management : an international journal
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
CeSaM working paper
6
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of consumer studies
6
Journal of business ethics : JOBE
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Working paper / Institut for Markedsøkonomi, Det Erhvervsøkonomiske Fakultet, Aarhus School of Business
6
International marketing review
5
International journal of hospitality management
4
International journal of retail & distribution management
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
Marketing : ZFP ; journal of research and management
4
The journal of product & brand management
4
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Marketing letters : a journal of research in marketing
3
The journal of consumer marketing
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing : EJM
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing
2
Journal of international consumer marketing
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
more ...
less ...
Source
All
ECONIS (ZBW)
354
Showing
1
-
10
of
354
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
3
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
4
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
5
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
6
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
7
Brand
extensions : a successful strategy in luxury
fashion
branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
8
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
9
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
10
Consumer
brand
categorization for durables with limited problem solving : an empirical test and proposed extension of the Brisoux Laroche model
Church, Nancy J.
- In:
Journal of economic psychology : research in economic …
6
(
1985
)
3
,
pp. 231-253
Persistent link: https://www.econbiz.de/10001007838
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->