//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Walsh, Gianfranco"
~person:"Wansink, Brian"
~subject:"Konsumentenverhalten"
~subject:"Mode"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Mode
Consumer behaviour
289
Brand management
61
Markenführung
61
Brand image
46
Markenimage
46
Beziehungsmarketing
42
Relationship marketing
42
Brand
34
Markenartikel
34
Advertising effects
32
Werbewirkung
32
Emotion
27
Customer satisfaction
25
Kundenzufriedenheit
25
Advertising
23
Online-Marketing
23
Werbung
23
Internet marketing
22
Online retailing
20
Online-Handel
20
Social Web
20
Social web
20
Cultural identity
19
Kulturelle Identität
19
Viral marketing
18
Virales Marketing
18
Experiment
16
Marketing management
16
Marketingmanagement
16
Deutschland
15
Germany
15
Globalisierung
14
Globalization
14
Dienstleistungsqualität
13
Personality psychology
13
Persönlichkeitspsychologie
13
Service quality
13
Theorie
13
Theory
13
more ...
less ...
Online availability
All
Undetermined
117
Free
33
Type of publication
All
Article
239
Book / Working Paper
52
Type of publication (narrower categories)
All
Article in journal
225
Aufsatz in Zeitschrift
225
Aufsatz im Buch
17
Book section
17
Arbeitspapier
10
Working Paper
10
Graue Literatur
9
Non-commercial literature
9
Collection of articles of several authors
7
Sammelwerk
7
Conference paper
2
Hochschulschrift
2
Konferenzbeitrag
2
Reprint
2
Aufgabensammlung
1
Collection of articles written by one author
1
Sammlung
1
Thesis
1
more ...
less ...
Language
All
English
273
German
18
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Walsh, Gianfranco
Wansink, Brian
Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
96
Grunert, Klaus G.
92
Phau, Ian
85
Lusk, Jayson L.
83
Huber, Frank
81
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Stavins, Joanna
65
Agarwal, Sumit
64
Foxall, Gordon R.
63
Ko, Eunju
63
Paul, Justin
63
Jang, Soocheong
57
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
56
Verhoef, Peter C.
55
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Thøgersen, John
51
Cherchye, Laurens
50
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
49
more ...
less ...
Institution
All
INSEAD
2
Gottfried Wilhelm Leibniz Universität Hannover
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
Journal of business research : JBR
40
Journal of retailing and consumer services
12
Marketing : ZFP ; journal of research and management
9
Faculty & research / Insead : working paper series
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
International journal of advertising : the quarterly review of marketing communications
6
International marketing review
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of marketing communications
5
European management journal
4
International journal of consumer studies
4
International journal of hospitality management
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
European journal of marketing : EJM
3
International journal of retail & distribution management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
Journal of marketing management : MM
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of food products marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing theory and practice
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
Marketing and multicultural diversity
2
Marketing letters : a journal of research in marketing
2
The service industries journal
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Academy of Management journal : AMJ
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
more ...
less ...
Source
All
ECONIS (ZBW)
291
Showing
1
-
10
of
291
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
3
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
4
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
5
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
6
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
7
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
8
Consumer
brand
categorization for durables with limited problem solving : an empirical test and proposed extension of the Brisoux Laroche model
Church, Nancy J.
- In:
Journal of economic psychology : research in economic …
6
(
1985
)
3
,
pp. 231-253
Persistent link: https://www.econbiz.de/10001007838
Saved in:
9
A test of the effects of competition on consumer
brand
selection processes
Laroche, Michel
- In:
Journal of business research : JBR
31
(
1994
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
Saved in:
10
Developing and validating a scale of consumer
brand
embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->