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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Mode
Consumer behaviour
231
Brand management
72
Markenführung
71
Brand image
59
Markenimage
58
Brand
43
Markenartikel
43
Luxury goods
40
Luxusgüter
40
Beziehungsmarketing
33
Relationship marketing
33
Emotion
27
Australia
26
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20
Kundenzufriedenheit
19
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17
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17
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16
Kulturelle Identität
16
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14
Online-Handel
14
Online-Marketing
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13
Globalisierung
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Designation of origin
11
Dienstleistungsqualität
11
Herkunftsbezeichnung
11
Service quality
11
Viral marketing
11
Virales Marketing
11
Welt
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World
11
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Collection of articles of several authors
7
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7
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Language
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English
207
Author
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Laroche, Michel
Loureiro, Sandra Maria Correia
Phau, Ian
Han, Heesup
116
Belk, Russell W.
111
Mattila, Anna S.
98
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Huber, Frank
81
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Septianto, Felix
67
Agarwal, Sumit
66
Nayga, Rodolfo M.
66
Stavins, Joanna
66
Foxall, Gordon R.
64
Ko, Eunju
63
Paul, Justin
63
Wansink, Brian
63
Jang, Soocheong
57
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
56
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Walsh, Gianfranco
53
Warlop, Luk
53
Cherchye, Laurens
51
Thøgersen, John
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rajagopal
50
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Journal of business research : JBR
35
Journal of retailing and consumer services
15
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
Marketing intelligence & planning
8
Journal of promotion management : innovations in planning and applied research
7
Journal of international consumer marketing
6
The journal of brand management : an international journal
5
International journal of consumer studies
4
International journal of hospitality management
4
Australasian marketing journal
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Psychology & marketing
3
The journal of consumer marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
International journal of wine business research : IJWBR
2
International marketing review
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
Marketing and multicultural diversity
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
The service industries journal
2
Tourism management : research, policies, practice
2
World review of entrepreneurship, management and sustainable development
2
Young consumers : insight and ideas for responsible marketers
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific journal of business administration
1
Baltic journal of management
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
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ECONIS (ZBW)
207
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1
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207
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
5
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
6
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
7
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
8
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
9
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
10
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
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