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Lee, Joonghwa
Han, Heesup
120
Belk, Russell W.
113
Huber, Frank
102
Grunert, Klaus G.
100
Mattila, Anna S.
97
Bauer, Hans H.
90
Phau, Ian
88
Sutter, Matthias
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Lusk, Jayson L.
85
Gierl, Heribert
83
Wiedmann, Klaus-Peter
82
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Sheth, Jagdish N.
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Usman, Osly
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Foxall, Gordon R.
72
Khare, Arpita
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Dwivedi, Yogesh Kumar
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Ko, Eunju
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Loureiro, Sandra Maria Correia
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Nayga, Rodolfo M.
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Septianto, Felix
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Agarwal, Sumit
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Journal of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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International journal of market research
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Journal of consumer behaviour : an international research review
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Journal of current issues and research in advertising
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ECONIS (ZBW)
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1
Understanding consumers' creating behaviour in social media : an application of uses and gratifications and the theory of reasoned action
Ham, Chang-Dae
;
Lee, Joonghwa
;
Lee, Hyung-Seok
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 241-263
Persistent link: https://www.econbiz.de/10011349122
Saved in:
2
Exploring sharing behaviors across social media platforms
Ham, Chang-Dae
;
Lee, Joonghwa
;
Hayes, Jameson L.
;
Bae, …
- In:
International journal of market research
61
(
2019
)
2
,
pp. 157-177
Persistent link: https://www.econbiz.de/10012172159
Saved in:
3
Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
4
Do you want me to watch this ad on social media? : the effects of norms on online video ad watching
Lee, Joonghwa
;
Kim, Mikyoung
;
Ham, Chang-Dae
;
Kim, Soojung
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 456-472
Persistent link: https://www.econbiz.de/10011849980
Saved in:
5
Balancing "We" and "I" : self-construal and an alternative approach to seeking uniqueness
Song, Doori
;
Lee, Joonghwa
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
6
,
pp. 506-516
Persistent link: https://www.econbiz.de/10010230115
Saved in:
6
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
Saved in:
7
Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
Saved in:
8
Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
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