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Consumer choice in context : a qualitative meta-analysis and six experiments on the context dependency of consumer preferences
Lichters, Marcel - 2015
Persistent link: https://www.econbiz.de/10011410832
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The influence of serotonin deficiency on choice deferral and the compromise effect
Lichters, Marcel; Brunnlieb, Claudia; Nave, Gideon; … - In: Journal of marketing research : JMR 53 (2016) 2, pp. 183-198
Persistent link: https://www.econbiz.de/10011485255
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Short- and long-term effects of nonconsciously processed ambient scents in a servicescape : findings from two field experiments
Girard, Anna L.; Lichters, Marcel; Sarstedt, Marko; … - In: Journal of service research 22 (2019) 4, pp. 440-455
Persistent link: https://www.econbiz.de/10012128041
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How durable are compromise effects?
Lichters, Marcel; Müller, Holger; Sarstedt, Marko; … - In: Journal of business research : JBR 69 (2016) 10, pp. 4056-4064
Persistent link: https://www.econbiz.de/10011553896
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On the practical relevance of the attraction effect : a cautionary note and guidelines for context effect experiments
Lichters, Marcel; Sarstedt, Marko; Vogt, Bodo - In: AMS review : official publication of the Academy of … 5 (2015) 1/2, pp. 1-19
Persistent link: https://www.econbiz.de/10011294206
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Warm ambient scents nudge consumers to favour premium brands and right-wing parties
Lichters, Marcel; Adler, Susanne; Sarstedt, Marko - In: Marketing : ZFP ; journal of research and management 42 (2020) 4, pp. 22-34
Persistent link: https://www.econbiz.de/10012487267
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What really matters in attraction effect research : when choices have economic consequences
Lichters, Marcel; Bengart, Paul; Sarstedt, Marko; Vogt, Bodo - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 127-138
Persistent link: https://www.econbiz.de/10011653759
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Forty years of context effect research in marketing : a bibliometric analysis
Adler, Susanne; Schöniger, Martina Katharina; … - In: Journal of business economics : JBE 94 (2024) 3, pp. 437-466
Persistent link: https://www.econbiz.de/10014546925