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Lim, Weng Marc
Meffert, Heribert
252
Kotler, Philip
223
Bruhn, Manfred
217
Bloom, Nicholas
158
Pepels, Werner
133
Van Reenen, John
129
Drucker, Peter F.
100
Irwin, Scott H.
94
Fritz, Wolfgang
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Wrohlich, Katharina
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Warner, Malcolm
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Schreyögg, Georg
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Wilson, William W.
62
Good, Darrel L.
61
Hinterhuber, Hans H.
61
Rubóczky, István
58
Jabbar, Mohammad A.
55
Wirtz, Bernd W.
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Kirchgeorg, Manfred
54
Malik, Fredmund
54
Rowley, Chris
54
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53
Sheth, Jagdish N.
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2
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2
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ECONIS (ZBW)
19
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1
What will business-to-business marketers learn from neuro-
marketing
? : insights for business
marketing
practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
Saved in:
2
Understanding the selfie phenomenon : current insights and future research directions
Lim, Weng Marc
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1773-1788
Persistent link: https://www.econbiz.de/10011616973
Saved in:
3
Challenger
marketing
Lim, Weng Marc
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 342-345
Persistent link: https://www.econbiz.de/10012162608
Saved in:
4
Demystifying neuromarketing
Lim, Weng Marc
- In:
Journal of business research : JBR
91
(
2018
),
pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
Saved in:
5
A blueprint for sustainability
marketing
: defining its conceptual boundaries for progress
Lim, Weng Marc
- In:
Marketing theory
16
(
2016
)
2
,
pp. 232-249
Persistent link: https://www.econbiz.de/10011495116
Saved in:
6
In defense of challenger
marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
7
Home sharing in
marketing
and tourism at a tipping point : what do we know, how do we know, and where should we be heading?
Lim, Weng Marc
;
Yap, Sheau-Fen
;
Makkar, Marian
- In:
Journal of business research : JBR
122
(
2021
),
pp. 534-566
Persistent link: https://www.econbiz.de/10012420446
Saved in:
8
Marketing
analytics : the bridge between customer psychology and
marketing
decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
9
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
10
Empowering
marketing
organizations to create and reach socially responsible consumers for greater sustainability
Lim, Weng Marc
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 3-9)
.
2022
Persistent link: https://www.econbiz.de/10013463285
Saved in:
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